Happy Thanksgiving!


Advocate Capital Inc. Thanksgiving HoursIn observance of the Thanksgiving holiday, our offices will be closed on Thursday, 11/28 and Friday, 11/29.  All payments, fundings and other transactions received on these days will be processed promptly on Monday, December 2. Should you have any questions regarding the processing of any transaction, please feel free to contact our Accounting Team at 1-615-577-5448 or by email to this address: Accounting@AdvocateCapital.com.

Thank you for being our valued customer. The entire ACI Team wishes a safe holiday to all of our customers, staff and their families.


Kelly O’Leary, CPA, CGMA, MBA, CITP, CIA

Vice President, Finance and Administration


Why You Should Hire a Skilled Copywriter to Write Your Web Content


We’re always on the lookout for useful content for our friends and clients.  Today we welcome guest blogger Yvette Valencia.  She is the co-founder and COO of WeDoWebContent.  I hope this is useful to you!


Michael J. Swanson
President and Chief Executive Officer



Advocate Capital Inc. friend and We Do Web Content COO Yvette ValenciaWhy You Should Hire a Skilled Copywriter to Write Your Web Content


By Yvette Valencia


A big part of the successful use of key phrases-those special terms you identify as being what your clients use to search for you on the Web-is weaving them naturally into your website content. These keywords need to not only work for the Google spiders (programs that search Web content) but also for your client readers.


The big problem here is that not everyone is born with good writing talent. Even if you were, you don’t have the time to write enough Web content to really build your online libraries. That’s where the services of a good legal website copywriter are invaluable. Not just ANY copywriter will do, you need to find someone who has both experience in the legal writing field and with online content.


What makes a good legal website copywriter?


A good legal website copywriter will not only be able to provide you with well-written Web content, but they should also know how to incorporate your key phrases to produce search engine optimized copy. There are several reputable companies out there that specialize in legal Web content development and management that would be more than happy to set you up with a good legal website copywriter.


Whether you hire an external legal website copywriter, or have someone from your own firm write your Web content, the quality must be top-notch. The rest of this article will touch on some of the things you should keep in mind when evaluating copywriting for your website.


Talk About Your Clients, Not At Them


One of the biggest flaws most lawyer websites have is that it’s all about them. They think their bio page is the most important part of their website when in reality, clients could probably care less that you’ve been in practice for 25 years. Your clients are far more interested in the information you impart to them right off the bat. If they are impressed by what they read, they’ll want to know how to hire you.


Test your existing Web content by counting how many times you use the words “us, our, we” vs. “you, yours.” If you’re finding more first-person personal pronouns that talk about “me” “me” “me,” you’re going about your Web content all wrong.


Your copywriter should be producing Web content to engage your client, not simply rehash information about your firm and what you do (your clients already know you’re a lawyer). Your Web content should be less about yourself and more about what you can do to help a client. Sympathy is the name of the game, as your client in most cases has been wronged in some way and is looking for information about their possible case-not your personal credentials.


Next we’ll cover how to effectively say what you want in your Web content and how to make it work as that final push to get your client in your door.


There are places on your website where having your key phrases is a must, and places where they’re completely useless. Knowing when and where to place your key phrases in your Web content is important to your website and its ability to be found on search engines. Your copywriter should be intimately acquainted with best practices in this aspect.


Web Content Should be Clear and Concise


Your legal website copywriter must be an efficient Web writer and have respect for your client’s busy lives. This means both getting to the point and avoiding too much legal jargon in your Web content. If your client can’t find what they want, they’re going to lose interest and go to another attorney’s website.


Your first paragraph on your home page needs to hit hard and fast, because most clients spend only a few seconds looking at the top part of your page before deciding whether to keep reading or move on. Don’t waste time with fluff words like:


“Welcome to the Jones and Jones Law Firm website. We’ve been specializing in premises liability litigation for over 30 years.” 


Your clients should already know where they are and they may not know what “premises liability litigation” is and they probably don’t care that you’ve been in practice 30 years. A skilled legal website copywriter will know to entice them by offering those clients exactly what they are looking for.


“When you’ve been injured in a car accident, every decision you make in the aftermath can impact your future. Before you sign anything, or even speak to the other driver’s insurance company, request a copy of Smith Law’s FREE guide to Rhode Island car accidents.” 


The second example shows you care and most importantly, offers them free information. A good legal website copywriter will write in a more direct tone as if they’re speaking TO the client, not AT them. In the past, your website was just an online business card, but now it’s your Internet marketing portal. Your copywriter needs to know this and know how to make that happen for you.


At We Do Web Content our custom written content is always written with the goal of helping your website rank as high as possible on the search engine results. Your website content is one of the great parts of your Internet marketing and with properly written, relevant content your clients will not only find your page but demand more! Contact us today for more information – 888-521-3880.


Special Needs Trusts Experts Focusing on Needs of Plaintiffs


The Rose/Cates Group


Advocate Capital Inc. friends The Rose/Cates GroupAt Advocate Capital, Inc., we understand the important work that trial lawyers do on behalf of their clients.  Achieving the justice that plaintiffs deserve and the resources they need for recovery often requires the collaborative effort of financial experts.  Advocate Capital, Inc. friends and Special Needs Trusts experts, The Rose/Cates Group focuses on the special needs of victims who are incapacitated by providing insight, options and information for special needs plaintiffs during the litigation process and long after the battle is over through the Global Wealth Management Group Merrill Lynch.


Roxane Rose, Vice President, Wealth Management Advisor, CFM, CSNA provides key insights on the special needs sector to attorneys across the country, enabling them to best represent their clients.  Her experience and expertise with special needs victims gave her a role in largest judgment ever handed down in the state of Texas.  She is also a past president of the Arc of Dallas where she spends time advocating for the rights of those with intellectual and developmental disabilities.


Sean Cates, Financial Advisor, CSNA is committed to helping the complex planning needs of special needs families and holds the Merrill Lynch Certified Special Needs Advisor (CSNA) designation. He also holds the Series 7 and 66, securities licenses. His approach to wealth management is consultative and objective, with a commitment to excellence and exemplary client service. Sean is a board member of Especially Needed and an active volunteer with numerous charitable organizations.


If you’re looking for someone with expertise, experience and passion to work with you on a case involving a special needs plaintiff, click here to learn more about the Rose/Cates Group.


Lisa Wagner

Senior Vice President, Advocate Capital, Inc.


Annual Pre-Thanksgiving Feast


Advocate Capital Inc employees enjoy Thanksgiving feastOn Wednesday, November 20, the Advocate Capital, Inc. team enjoyed the annual pre-Thanksgiving feast.


The delicious turkey, beef tenderloin and all the fixings were catered by Puckett’s Grocery & Restaurant.


We are thankful for our talented group of employees whose hard work and dedication make Advocate Capital such a terrific place to work.



Please visit our photo albums on Facebook and Google+ to view more photos.


The 9 Hidden Costs of Self Funding Your Case Expenses – Part 4 of 10 – Lack of Potential Income


In Part 4, Michael J. Swanson discusses the lack of potential income, one of the 9 hidden costs that occur when you start self-funding your case expenses.  Be sure to check back for new videos as Mr. Swanson explores each hidden cost.



What Is Your Favorite Quote About Thanksgiving?

ThanksgivingOur team here at Advocate Capital, Inc. will enjoy our Thanksgiving feast this afternoon.  As we all contemplate the approaching holiday shared with friends and family, I recently revisited some notable quotes about Thanksgiving.


Here are a few of my favorites, including some serious and some humorous:



  1. “I would rather be able to appreciate things I cannot have than to have things I am not able to appreciate.” —Elbert Hubbard
  2. “Gratitude consists of being more aware of what you have, than what you don’t.” —Unknown
  3. “What we do for ourselves dies with us. What we do for others and the world remains and is immortal.” —Albert Pine
  4. “Gratitude makes sense of our past, brings peace for today, and creates a vision for tomorrow.” —Melody Beattie
  5. “Got no checkbooks, got no banks. Still I’d like to express my thanks.” —Irving Berlin
  6. “There is no sincerer love than the love of food.” —George Bernard Shaw
  7. “Thanksgiving, when the Indians said, “Well, this has been fun, but we know you have a long voyage back to England”. —Jay Leno
  8. “Thanksgiving is an emotional time. People travel thousands of miles to be with people they only see once a year. And then discover once a year is way too often.” —Johnny Carson.


From the entire team here at Advocate Capital, Inc., we extend our gratitude for all the wonderful relationships we enjoy with our clients, colleagues and partners.


Donna A. Jones

Senior Vice President


Texas Trial Attorney L. Todd Kelly Honored for $16.9MM Verdict


Advocate Capital Inc. client L. Todd KellyCongratulations to L. Todd Kelly of The Carlson Law Firm on being honored recently at the inaugural Texas Lawyer Hall of Fame Awards ceremony held November 12th at the Ritz Carlton in Dallas, TX. Attorney Kelly was honored for his success in achieving a $16.9MM verdict, bringing justice and closure to the family of a disabled woman who was raped while in transport to a St. Jude’s facility where she was being cared for.


“Marta Cruz, the mother of the victim, had placed her daughter in this home to take care of her and felt guilty for it. This verdict helped give her some vindication,” said Kelly.  Employees tried to cover up the attack but Texas Trial Lawyer Todd Kelly fought hard to bring justice for this disabled victim.


Kelly is known among other Trial Lawyers for his passion in seeking justice on behalf of his clients in all areas, and especially in rape and sexual assault and medical malpractice cases.


To read more on the tremendous victory for his client: http://www.prweb.com/releases/2013/11/prweb11329636.htm


Congratulations to other Texas Verdicts Hall of Fame Honorees:



The work that Trial Lawyers do on behalf of consumers and victims to help them to obtain the best possible chance for recovery is immeasurable.


Thank you Todd Kelly for passionately seeking justice!


Lisa Wagner

Senior Vice President, Client Services


Johnson & Johnson to Settle Hip Implant Lawsuits for Up to $4 Billion, Sources Say


Johnson & Johnson settle hip implant lawsuits, Advocate Capital Inc. reportsIn a recent article The New York Times reports Johnson & Johnson has “tentatively agreed to a settlement” that could see the company making up to $4 billion payments “to resolve thousands of lawsuits filed by patients injured by a flawed all-metal replacement hip,” according to two lawyers briefed on the plan.


The paper says that under the settlement, patients with the implanted device – the Articular Surface Replacement – can have it removed “and replaced with another artificial hip.” Also, each patient would get a payout of about $350,000 “on average.” The ASR hip implant was sold by the company’s DePuy Orthopaedics unit until mid-2010, “when the company recalled it amid sharply rising early failure rates.”


Click here to read the full article.


The 9 Hidden Costs of Self Funding Your Case Expenses – Part 3 – Lack of Utility


Watch this video featuring Michael J. Swanson to learn about the lack of utility, one of the 9 hidden costs that occur when you start self-funding your case expenses.  Be sure to also check back for new videos as Mr. Swanson explores each hidden cost.



How to Write a Blog Everyone Will Read


Copyright: <a href='http://www.123rf.com/profile_pixelsaway'> / 123RF Stock Photo</a>In my eternal quest to find engaging material and techniques for blog posts, I recently came across a great resource called 3 Geeks and a Law Blog.   This law blog recently surpassed 2 million page views so apparently there a number of people like me finding the content both informative and helpful.


The guest post from Ryan McClead entitled “The secret to writing a great blog post that gets lots of comments” caught my eye and provides some very specific pointers.  Please read the entire article here but below are the highlights:


  1. Forget about any other kind of writing you do.  Blogging is NOT journalism  . . . more like speech.  Write the way you speak.
  2. Read your finished posts aloud.  This engages a different part of your brain.
  3. When you rework your post, make clarity of purpose your only concern.
  4. Be personable.  Remember, this is a conversation and no one wants to talk to a boring person!
  5. You are not reporting the news.  If you are reporting on “newsy” content then chances are your audience has already read it somewhere else.  Why compete with professionals?  Link to those other articles and write about your take on the subject.
  6. If you are funny, use it.  If you are not, please don’t.  When using sarcasm or satire, always make it very clear.
  7. Be provocative.  Nothing gets attention like a bold statement confidently made.
  8. Don’t forget to use the title.  This should get your audience’s attention, but it sets expectations for content.
  9. Choose topics that bother you.  These topics will likely bother or interest your readers as well.
  10. Publish immediately.  If you wait, you will never publish.
  11. Don’t write too much.  Remember, you are starting a conversation, not finishing it.
  12. Leave the audience with a question, bold statement or turn of phrase.  In short, leave them with something to think about!


I have probably violated Rule #11 with this post but these are great tips that should be shared.


Donna A. Jones

Senior Vice President


Photo Credit: 123RF Stock Photo

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