Top Content Marketing Trends for 2014

 

top content marketing trends for 2014, Advocate Capital Inc. reportsBlog posts, email newsletters, videos, social media posts and webinars are all forms of content marketing. Today, content marketing strategies are crucial to a business’s inbound marketing plan and improving relationships with new and existing clients.

 

In a recent blog, Jayson DeMers  examines the top seven content marketing trends and how they will impact business growth in 2014.

 

Here are a few of the trends explained by Jayson:

 

  • Businesses will finally be able to define content marketing: “Throughout 2014, I believe businesses will increasingly be able to explain what content marketing is, how it aligns with their larger business goals, and why it’s important.”
  • Mobile content marketing strategies will separate winners from the rest of the pack: “Creating content that can be read ‘on the go’ will become increasingly important, which means mobile-friendly formatting, shorter and more actionable blog posts, and considering which devices your audience will be using to access your content.”
  • Location-based content marketing will provide huge ROI for brick-and-mortar businesses: “Brick-and-mortar storefronts that fail to adopt location-based content marketing strategies will see sales decline as their competitors cannibalize those sales with location-based flash deals, offers, and coupons.”

 

View the full article “The Top 7 Content Marketing Trends That Will Dominate 2014

 

Take some time this month to evaluate your law firm’s content marketing strategy and discuss how content marketing can help you reach your goals in 2014.

 

Tina Burns

Vice President

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Federal Judge in Colorado Says Caseload is at Tipping Point

 

caseloadI’ve blogged a few times about how Federal budget constraints and other factors are limiting access to the court system.  There’s a new twist on this issue in Colorado, where the Denver Post reports that Chief Judge Marcia S. Krieger of Colorado’s US District Court said in a Friday assessment of the system that it faces a tipping point with its case load, in part because of litigious prison inmates and because Congress hasn’t added any Federal judges for Colorado since 1984, despite a 60 percent increase in the state population. Krieger said at least two more judges are necessary for the case load. Seven regular district judges and four senior, part-time judges handle the Federal cases, which included 2,791 civil cases and 585 criminal cases in 2013. The Post points out that Colorado prisoners are especially lawsuit-prone, filing 637 cases just in 2013.

 

The full article can be read here.

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Chalik Firm Campaigning Nationally for Parasailing Regulations

 

Advocate Capital Inc. friend and colleague Chalik and Chalik Law OfficesThe south Florida firm of Chalik & Chalik is leading the way nationally and locally for the State of Florida for enactment of safety regulations in the parasailing industry.  Jason Chalik and Debi Chalik began this quest in 2007 when they undertook representation of Dennis White, father of Amber and Crystal White, when 15 year old Amber May White was killed during a parasailing accident in Pompano Beach.   Advocate Capital, Inc. highlighted this initiative in this blog post from August of 2013.

 

As a result of their efforts in the Amber May case, the Chaliks were recently retained by the family of 17 year old Alexis Fairchild.  Alexis and her friend, Sidney Good, were both catastrophically injured while tandem parasailing in July of 2013 when the tow line to the boat snapped.  The wind gusts slammed the young ladies into two buildings and into power lines before they plummeted onto parked cars.  The accident which was captured on video has received national attention and was recently featured on the Today Show:

 

 

The story has also been covered by CNN.   In this interview with local Florida station WJHG NewsChannel 7, Debi Chalik revisited the scene of the accident.

 

Jason Chalik and Debi Chalik are working with Florida State Senator Maria Sachs to gain support for a new bill known as the “White-Miskell Act” to establish minimum safety regulations for parasailing.  A complete copy of the bill can be read here.

 

To show support for this new regulatory bill, sign this electronic petition.  We are pleased to support the important work done by trial lawyers around the country bringing justice to those injured due to the negligence of others.

 

Donna A. Jones

Senior Vice President

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The 9 Hidden Costs of Self-Funding Case Expenses Video Series

 

 

In production since October, all 10 episodes of our latest video series are now complete.  Each of the short videos examine one of the various hidden costs of self-funding case expenses at a contingent-fee law firm.  Click on this link to view the convenient play list on the Advocate Capital, Inc. YouTube channel.  If you are self-funding your case expenses, we hope these videos help you rethink that decision.  For more information about our case expense funding product, click here or watch the short video on our home page.  If you have questions or comments, feel free to contact me by clicking here.

 

Michael J. Swanson

President and Chief Executive Officer

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EPN Interview of 7th Amendment Advocate Michael J. Swanson

 

Advocate Capital, Inc.’s President and Chief Executive Officer, Michael J. Swanson, was interviewed for the second time by Eric Dye for Enterprise Radio’s Entrepreneur Podcast Network. Topics discussed during this interview included why the seventh amendment is important, what is a contingent-fee contract and it’s important role in society, why the contingent-fee business model is challenging for law firms to manage, general financial advice and the top 12 financial mistakes and how many of them translate to small businesses in general.

 

Click here to listen to the interview.

 

Tina Burns

Vice President

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The 9 Hidden Cost of Self Funding Your Case Expenses – Part 10 of 10 – Opportunity Costs

 

In Part 10, Michael J. Swanson discusses opportunity costs, one of the 9 hidden costs of self-funding your case expenses.

 

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We Are Hiring!

 

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Many thanks to all of our wonderful clients, friends, vendors and employees who have helped us continue to grow over the years.  I’m very happy to say that our growth is continuing into 2014 and we are looking to add some additional members to our team here in Nashville, TN.  Below are links to three job listings we have recently posted to Linkedin.  Please feel free to share this with anyone who you think may be a good candidate.

 

Vice President – Sales

 

Accounting Specialist

 

Operations Assistant

 

By the way, if you’d like a peek inside our offices to see what it’s like to work here, take a look at some of our Facebook photo albums by clicking here.

 

Michael J. Swanson

President and Chief Executive Officer

 

Photo Credit: © oneo2 / FotoSearch.com
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2014 IRS Mileage Rates

 

2014 IRS mileage rates, Advocate Capital Inc. reportsAs we are getting into the swing of 2014, it’s time to update the rate at which mileage is reimbursed.  The IRS has released its 2014 standard mileage rates.

 

•  56 cents per mile for business miles driven

 

•  23.5 cents per mile driven for medical or moving purposes

 

  • 14 cents per mile driven in service of charitable organizations

 

Be sure to update your records and reimbursement forms as appropriate.  Click here to view the IRS release.

 

Kelly A. O’Leary, CPA, CGMA, MBA, CITP, CIA

Vice President, Finance and Administration

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David Hoey Obtains Settlement of $800,000 for Wheelchair Injury

 

Advocate Capital Inc. client David HoeyAdvocate Capital, Inc. longtime friend and colleague David J. Hoey, recently obtained an $800,000.00 settlement for an elderly wheelchair-bound man.

 

The plaintiff who suffered a stroke in 2001 was wheelchair bound and unable to work.  At home, he was cared for by his wife and a personal care assistant.  He began attending an adult daycare facility shortly after the stroke.  The facility provided a specialized van and driver to transport the plaintiff to and from the facility.    The van was equipped for transfer of wheelchair bound patients and per regulations, had 4 safety straps to secure the wheelchair.  In July of 2008, the defendant driver only used 3 of the safety straps to safeguard the plaintiff’s wheelchair.  As the driver pulled away, the wheelchair tipped over causing the plaintiff to strike his head sustaining significant injuries.

 

Plaintiff underwent surgery and was hospitalized for 3 weeks.  He then received inpatient treatment at a rehabilitation facility for approximately 1 month and was then confined to a nursing home facility where he remains to this day.

 

Plaintiff’s theory was that the wheelchair injury caused the need for life long nursing home care.  Defendants argued that plaintiff was already fully dependent for all activities of daily living prior to the accident and that his neurological impairment was a result of the prior stroke, not the accident.

 

Mr. Hoey is passionate about his practice in the areas of nursing home abuse and neglect, assisted living facility cases and injuries to the elderly.   To learn more about David and why he chose this area of practice, watch this short video.

 

David is a published author and his works include “Prosecuting Nursing Home Cases in Massachusetts” (Lawyers Weekly), “Most Common Mistakes Attorneys Make in Prosecuting Nursing Home Cases” (ATLA), and co-authored the West Publishing series nursing home litigation manuals.

 

To see more verdict and settlement results by the Mr. Hoey and his team, click here.

 

Congratulations to David, his client and the team at the Law Offices of David J. Hoey, P.C. on a job well done.

 

Donna A. Jones

Senior Vice President

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Supreme Court to Hear Dispute Over Obama’s Recess Appointments

 

Supreme Court balance of power, Advocate Capital, Inc. reportsSeveral media outlets have reported on the balance of power question related to recess appointments of federal judges by the Executive Branch.  USA Today calls it “an epic balance-of-powers battle between the executive and legislative branches that only the judicial branch can resolve.” The Supreme Court on Monday will hear “what’s been billed as the marquee case of the high court’s 2013 term” that “will give the justices a chance to decide if George Washington and many of his successors violated the Constitution they swore to uphold.” USA Today notes that the case “pits President Obama’s brazen appointments of labor and financial watchdogs against Senate Republicans’ unprecedented efforts to block or delay his nominations,” and seen from a long-term perspective, it “pits all presidents against Congress, and common practices against the Constitution. John Elwood, an attorney who advised Republican presidents on the use of recess appointments, is quoted saying, “This is one of the great originalist cases.”

 

In a related story, McClatchy news service reports that a “routine labor dispute at a soft drink bottling company in Yakima, Wash., has now bubbled up to the Supreme Court, posing a serious challenge to presidential powers.” In what McClatchy reports as a longer than usual oral argument Monday, justices will weigh the appointments that presidents can make during a Senate recess. It’s a unique civics test that has drawn the interest of politicians, states and business leaders, not to mention constitutional scholars of all stripes. “On its face, it looks like a little tool, this tool about recess appointments,” Nicholas Rosenkranz, a professor at the Georgetown University Law Center, said at a Federalist Society briefing, “but . . . it shifts the balance of power, because appointments are a big bargaining chip.”

 

This is an interesting case that could have far-reaching implication for the balance of power between the executive and legislative branches.

 

The full USA Today story can be read here.

 

The full McClatchy story can be read here.

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