We’re Moving This Weekend!


Copyright: <a href='http://www.123rf.com/profile_tashatuvango'> / 123RF Stock Photo</a>Thanks to all of our great Advocate Capital clients, 2014 was an amazing growth year for us. As a result of our growth, we are moving into a larger office here in our current office building. The only address change will be the Suite Number changing from C-165 to C-200. There are a few scheduling items we wanted you to be aware of for our move day of Friday, January 30th:


  • We will complete transaction processing for the day at 12:00 Noon CT.   This means all funding and payment processing will stop at Noon. Any transaction requests received after the noon cut-off time will be processed on Monday, February 2nd.
  • From 12:00 Noon CT until 3:00 p.m. CT, our Accounting Team will process January finance charge invoices. You should receive an email with your January statement on Friday
  • The Advocate Capital, Inc. offices will close for the day at 3:00 p.m. CT on Friday, January 30th and re-open for business as usual on Monday, February 2nd, 2015.
  • The ACI Client Web Portal may be offline intermittently from 3:00 p.m. CT on Friday, January 30th until 8:00 a.m. CT on Monday, February 2.


We want the impact of our move to be as minimal as possible and would ask that you note these schedule changes on your calendar for January 30th. If you have any questions or concerns, please let us know.


We look forward to delivering our platinum level of customer service to you from our new office suite beginning February 2nd.


Kelly A. O’Leary, CPA, CGMA, MBA, CITP, CIA, CFE

Vice President, Finance and Administration


Photo Credit: 123RF Stock Photo

How to Write a Better Website Bio


Copyright: <a href='http://www.123rf.com/profile_ozaiachin'> / 123RF Stock Photo</a>Did you know that bio pages are one of the most visited areas on your firm’s website? These bios are the first touch with potential clients and may be the deciding factor if they want contact your office or move on to another site.



In a recent blog, Rainmaker Institute CEO Stephen Fairley discusses ways to improve your website bios to create more business. Here are a few suggestions from his list:



  • Make the Introduction: This seems like a no brainer but many attorney bios forego this opening paragraph. “The first part of your bio should tell prospects who you are and what you do.”


  • Post Multiple Photos and Videos: Don’t stop with just a professional headshot. “Every attorney in your office should record a 3-5 minute video introducing themselves and talking about how they help people and why they love what they do.”


  • Talk About Your Clients: Let potential clients know how you will treat them and their family if they do business with your law firm. “Make a point to emphasize what kinds of clients and cases you love to work with in your bio.”


  • Write Like You Talk: A website bio is no place for legal jargon. “Use a conversational tone in your bio so that prospects feel as if they are having a conversation with you.”


(View the full article, “8 Tips to Writing a Better Attorney Bio to Attract More Leads”)


Remember: Website bios are more than a place to list professional accolades. They are an opportunity to show prospective clients that you are human and have their best interests at heart.


Tina Burns

Vice President


Photo Credit: 123RF Stock Photo

Industry News: Fulton County Georgia Jury Awards $73M to Man Burned in Explosion


Law Moran LogoCongratulations Pete Law on this significant jury verdict!


On May 29, 2010 Stephen Wells opened the door of his apartment and was greeted by the sound of loud hissing and an explosion of fire that engulfed him, severely burning him. The explosion was caused by an uncapped gas line in the apartment with the corresponding shut off value in another room which violated Georgia building codes.


The verdict came the week of January 12th, 2015. Mr. Wells was awarded $17.9 million dollars to compensate him for his injuries, lost earnings and expenses, which included $226,000 in medical bills. The jury also indicated that the facts of the case justified punitive damages as they continued to deliberate.


Once deliberations were complete, the jury returned with an award of $7M in attorney fees and $47.9 million in punitive damages against the apartment complex owner and the complex’s management company.


Peter A. Law is the senior principal of Law & Moran, a six lawyer trial firm dedicated to the representation of individuals who have suffered injuries and death due to the negligence of others. Pete Law has been recognized by various independent surveys as one of Georgia’s top trial lawyers and is annually selected as one of Georgia’s Top 100 Lawyers. Pete was also selected as a “Georgia Legal Elite”. In the past few years, Pete’s firm has had over $100,000,000 worth of jury verdicts and significantly more in out of court settlements.


Congratulations Pete Law on this landmark victory!


Jeff Glueck
Vice President – Business Development


Streamline Your Legal Marketing in 2015


Copyright: <a href='http://www.123rf.com/profile_dskdesign'> / 123RF Stock Photo</a>Marketing trends are always changing and the world of social media is growing daily. It’s important to stay on top of “what’s new” but some strategies may be wasting your firm time and money in the long run.


In a recent blog, Stephen Fairley, CEO of The Rainmaker Institute, states that “when it comes to marketing, sometimes less is more.” Below are a few of his suggestions of legal marketing tactics that you may consider dropping in 2015:


  • Spending time on social networks that don’t work for you. It’s ok to try different social media platforms but “if you are trying to engage on a social network that is just not delivering any opportunities for engagement, quit it and forget it.”
  • Using lame stock photography. “Visual content has become increasingly important to getting your content noticed, so using staid, irrelevant stock photos just won’t do the job for you anymore.”
  • Not following through on mobile optimization. Don’t just stop with a mobile friendly website. “You need to be sure your entire lead conversion path is optimized for mobile.” This includes download buttons, forms and e-newsletters.


(View the full article “5 Legal Marketing Tactics You Can Let Go Of in 2015”)


In 2015, take some time to review your current marketing efforts and see if there are some opportunities to streamline processes.


Tina Burns

Vice President


Photo Credit: 123RF Stock Photo

Supreme Court Mulls Florida’s Restrictions on Judicial Campaign Fundraising


Copyright: <a href='http://www.123rf.com/profile_zimmytws'> / 123RF Stock Photo</a>USA Today reports that two “ideals held in high esteem by the Supreme Court – free speech and judicial integrity – collide Tuesday in a case that presents justices with a difficult choice.” The dispute pits “the code of conduct for judicial candidates in Florida, which prohibits them from directly soliciting campaign cash,” against “Lanell Williams-Yulee, a losing county court candidate who ran afoul of that canon in 2009 and was reprimanded for signing a fundraising letter.” The court must seek “the sweet spot between the two – what the Florida Bar calls ‘the proper balance between two compelling interests at the heart of a free and just society.’” The court’s “conservative majority has robustly defended free speech and its financial twin, campaign fundraising, in a string of cases, from 2010’s Citizens United decision allowing unlimited independent political expenditures to last year’s McCutcheon ruling removing aggregate limits on wealthy donors. Its liberal minority dissented vehemently in those cases.”


The AP reports that voters in the Tampa, FL area “didn’t think much of Lanell Williams-Yulee’s campaign for county judge in 2010, and the group that regulates Florida’s lawyers didn’t much like her campaign tactics.” After “being drubbed in the election, she was hauled before the Florida Bar for violating its ban on personally soliciting campaign contributions by sending a ‘Dear Friend’ letter asking for money.” Five years after the Supreme Court “freed corporations and labor unions to spend freely in federal elections, the justices will hear arguments Tuesday in Williams-Yulee’s challenge to the Florida rules, which she says violate her right to speak freely. “


The Christian Science Monitor reports that if Williams-Yulee “had been running for a county commission seat, her mass-mailed solicitation would have sounded no alarm bells,” but “as a candidate for a judicial office, her request for contributions attracted the attention of lawyers with The Florida Bar,” which “charged her with violating an ethics rule that prohibits judicial candidates in Florida from personally soliciting for campaign funds and support.” Williams-Yulee’s attorneys “challenged the constitutionality of the rule,” arguing that “Florida’s canon of judicial conduct violates a judicial candidate’s free-speech right to communicate with prospective voters.”


Photo Credit: 123RF Stock Photo

Traumatic Brain Injury 2014 Litigator Awards™ Winner – Biren|Katzman


Advocate Capital Inc. clients Biren KatzmanCongratulations to long-time friend, Matt Biren and his team at Biren|Katzman Trial Lawyers on being named a winner by the 2014 Litigator Awards™ in the category of Traumatic Brain & Spinal Cord Injury. The 2014 Litigator Awards™ honors the top 1% of all lawyers.


The firm’s focus centers in large part on achieving justice for those who have suffered catastrophic injuries and traumatic brain & spinal cord injuries. Matt Biren has more than 40 years of experience seeking justice on behalf of injury victims and has spoken among his peers on the subject of obtaining justice in traumatic brain injury cases. Click here to read more about a few of the Firm’s notable cases.


Join us in congratulating Biren|Katzman Trial Lawyers on this well-deserved recognition. Thanks to the 2014 Litigator Awards™ Committee for recognizing the important work of Trial Lawyers.


A number of Advocate Capital, Inc. friends and clients were among the nominees in various categories. Stay tuned as we share more winners with our readers.


Lisa Wagner

Senior Vice President, Client Services


Meet Attorney Brewster Rawls


President and CEO Michael J. Swanson recently interviewed Attorney Brewster Rawls of Rawls, McNelis & Mitchell, P.C. in Richmond, Virginia, about his experience working with Advocate Capital, Inc.



Team Advocate Capital, Inc. Ready for Needles® 5.0 Workshop This Week


Advocate Capital, Inc. attends Needles 5.0 WorkshopLisa Wagner and I are headed to Las Vegas this week to participate in the Needles® 5.0 Workshop to get our first glimpse at the new software package.  Needles® is the premier legal case management software and is easily integrated with existing platforms.


Because many Advocate Capital, Inc. customers utilize the Needles® software application, we are excited to learn about the new software features so our team can more effectively assist our Needles firm clients.


To request a free trial package, click here.  If you are a successful law firm considering case management software, take a moment to review the list of reference firms on the Needles® site.


We will blog again next week to share some of the new and exciting elements of the 5.0 software.  Stay tuned!


Donna A. Jones

Senior Vice President


Special Discount for Radius of Influence 2015


Radius of Influence 2015 ConferenceAdvocate Capital, Inc. clients can receive a special 25% off registration to Radius of Influence (ROI) 2015 in Denver.


ROI is an incredible networking and word-of-mouth marketing event for trial attorneys and marketing directors. The conference is built on teaching best practices for building relationships and a good reputation, which we believe are key to referrals and success in business.


This year’s agenda — which includes a keynote address by the nation’s foodborne illness attorney, Bill Marler — is filled with amazing sessions on growing your firm via word-of-mouth marketing and tons of breakout sessions on business development, social media and tech topics and much more.


Check out the ROI2015 agenda for yourself.


If you are interested in attending ROI2015, please contact us at 877.894.9724 to receive 25% off of your attendance.


We hope to see you in Denver for ROI2015!


Tina Burns

Vice President


Getting the Most Out of Your Google Analytics


http://www.123rf.com/profile_inbjGoogle Analytics is a great tool to help companies track website traffic in order to reach their target markets effectively. If you are not currently utilizing the benefits of this product, there is no better time than the present. For those of you already using Google Analytics regularly, you know how helpful it can be to your business and marketing efforts.


Google Analytics Professional, Kristi Hines, recently published an article on the Social Media Examiner titled “9 Google Analytics Tips to Improve Your Marketing.” Google Analytics has the capability to integrate with a variety of plugins and third-party tools to better help you understand your online presence. Just when we thought it couldn’t get any better!


To learn more about these integrations and helpful tips, read the full article here!


Tina Burns

Vice President


Photo Credit: 123RF Stock Photo

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