Now that you have your law firm blog started, how can you convert your readers into clients?
In a recent interview, LawLytics Marketing Software CEO Dan Jaffe shared with The National Trial Lawyers Editor & Publisher Larry Bodine six tips to help turn your legal blog into a key marketing piece. Here are his suggestions:
- Write about what people care about.
- Have another attorney or have a lay person read it, depending on who your audience is.
- The title of the blog is important.
- Don’t use your name and practice repeatedly in the blog post.
- Don’t link to your home page in your blog post.
- Pictures will make your blog post more interesting.
(Watch the full video interview “6 Blogging Tips that Will Turn Your Readers into Clients”)
Be sure to check out LawLytics blog and the LawLytics University for future marketing tips.
Vice President
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