Mandatory Arbitration with Michael J. Swanson


Advocate Capital Inc. Michael J. Swanson EPN interview Mandatory ArbitrationPresident and CEO Michael J. Swanson was recently interviewed by Eric Dye for Entrepreneur Podcast Network’s Legal Corner.


During this interview, Eric and Mr. Swanson discussed the following topics:


  • What is mandatory arbitration?
  • Where do mandatory arbitration clauses appear?
  • Can you give us an example?
  • Why does mandatory arbitration exist?
  • What are the effects of mandatory arbitration on average citizens?
  • What can one do to fight mandatory arbitration?


Click here to listen to the interview.


Tina Burns

Vice President


The Will to Fight


Advocate Capital Inc. clients Simon Law GroupAdvocate Capital, Inc. is proud to collaborate with trial lawyers like the Simons as they fight for the rights of others to have their day in court. Recently, Robert Simon and Brandon Simon of The Simon Law Group, and their client a 28-year-old single mom, took on Brink’s Armored Car and the deep pockets of Brink’s, Inc.


The Brinks vehicle sideswiped the plaintiff’s car. Because of the collision, the plaintiff suffered injuries, which ultimately required cervical fusion surgery. The defense attempted to embarrass and bully the plaintiff – even going as far as blaming her injury on prior domestic abuse. After three years of fighting, the plaintiff finally had her day in court. The jury deliberated for only four hours before returning with a $500,000 verdict in favor of the plaintiff.


Brandon Simon shared his thoughts:


People hear personal injury attorney and they think ambulance chaser. We represent victims that do not have the resources or the will to fight back. Thank you to my client for reminding me why we do what we do and inspire us at The Simon Law Group to keep fighting the good fight. Now your children can look at their mom not as a victim, but as a fighter and an inspiration.


The Simon Law Group represents clients throughout Orange County and Southern California. The firm was the winningest law firm for plaintiffs in ALL of California for the last calendar year (November 2013 through November 2014). Advocate Capital, Inc. congratulates The Simon Law Group and their client for their courage and willingness to fight for what is right!


Donna A. Jones

Senior Vice President


Common Social Media Misconceptions


Copyright : ximaginationEven though billions of people and businesses are using social media to communicate and connect with the world, some attorneys are still holding on to past misconceptions.


In a recent article on Attorney at Work, Author Jared Correia shares 10 common social media misconceptions and how lawyers should revise these statements for better results in 2015.


Here are a few of his examples:


  1. “Oh No, My Privacy!” Revised to say: “Connect Widely”
    When you first created a profile on Facebook, you probably made sure your profile was private and restricted your content. Correia explains that “if your intention is to generate clients and referrals of clients, and you want to leverage private accounts, you’re better off not having any social media profile at all, since you’d then be unwilling to publicize it.” Stop being private and make some new connections. Remember “if you’re using it to market your business, you’ll want as many people to see what you’re doing as you can corral.”
  2. “I’ve Got to Be on There All the Time, Right?”
    Revised to say: “Schedule Dutifully”
    Just like any task, managing and posting on social media needs to be organized. “Do make regular posts, but schedule them. Block out time to respond to connections, and to review new information to post.”
  3. “I Don’t Want to Blog, or Microblog, or Blawg”
    Revised to say: “Curate Effectively”
    Content marketing is important for search engine optimization and to be viewed as an expert in your profession. “Take the time to get it right, especially since by introducing, and reintroducing, others’ content, they’re more likely to return the favor. If you begin to influence the influencers, then that’s when you can invade their class.”
  4. “It’s an Ethics Minefield, Hoss.” Revised to say: “Not Exactly”
    Most misconceptions of social media are driven by the fear of ethics issues. “To put it bluntly, many of the more garish ethics errors attorneys make that are related to marketing and technology are rooted in a lack of common sense.” Correia adds, “if you’re using your social media profiles most effectively, you’re spending your time engaging with potential referral sources, and directing (or having them direct) clients and potential clients to more appropriate, alternative spaces.”


Take some time to review all 10 common misconceptions and your current social media strategy. Hopefully these will ease your mind about the way you use social media and help you utilize the different formats more efficiently.


Tina Burns

Vice President


Photo Credit : ximagination

Tips to Managing Your Online Reputation


Copyright : cequetuveuxWebsites, social media and blogging. These are all crucial elements to your law firm’s online marketing initiative but what about your online reputation?


In a recent article, Nicole Black of MyCase shared five tips to help lawyers manage their online reputations. Here are a few of her suggestions:


  • Be aware of online review sites. Do you know what your past clients are saying about your firm? Stay on top of their reviews by searching your firm on these popular review site: “LinkedIn, Justia, Avvo, Yelp, LawyerRating,,, Yahoo, Yellow Pages, Google Places and Google Business.”
  • Augment positive reviews. If clients are taking time to review your firm, you should utilize this feedback to your best advantage. Black suggests adding these reviews to your webpage, linking to your Google+ page and claiming your firm profile on well-known lawyer directory sites.
  • Manage negative reviews. Negative feedback is not the end of the world. According to Black, lawyers should “regularly run searches for your name and your law firm’s name so that you understand what your potential clients see first, resist the to tell your story since doing so adds credibility to the review, but do respond–briefly–and show empathy, avoid getting angry–or at least don’t show your anger, and counteract negative reviews by getting positive feedback on the same site.”


(View the full article, “5 Online Reputation Management Tips For Lawyers”)


Always remember that providing excellent customer service should always be the top priority. “The best way to get positive online reviews is to do your absolute best to provide excellent representation.”


Tina Burns

Vice President


Photo Credit : cequetuveux

Looking for sales talent!



 The industry we serve here at Advocate Capital, Inc. is a very specialized one. I am looking for the right candidate to join my team of high performing business development managers. We serve a client and an industry that lives out “David versus Goliath” every single day as they battle to protect and defend our 7th Amendment rights…and I am looking for the right individual who can effectively convey our value proposition and align our mission with our prospects. Here is a link to the job posting on LinkedIn: If you or you know someone who you believe has what it takes to succeed in a fast paced and highly rewarding professional environment, please email me at . Jeff Glueck Vice President – Business Development Photo Credit : Michael BrownThe industry we serve here at Advocate Capital, Inc. is a very specialized one.  I am looking for the right candidate to join my team of high performing business development managers.


We serve a client and an industry that lives out “David versus Goliath” every single day as they battle to protect and defend our 7th Amendment rights…and I am looking for the right individual who can effectively convey our value proposition and align our mission with our prospects.


Here is a link to the job posting on LinkedIn:


If you or you know someone who you believe has what it takes to succeed in a fast paced and highly rewarding professional environment, please email me at .


Jeff Glueck

Vice President – Business Development


Photo Credit : Michael Brown

Clicks or Impressions, Which One Works Best?


Photo Credit : Ivan MikhaylovFacebook advertising might be one of the easiest and most accessible ways for any small business to advertise. All you need is a page for your law practice and some money to spend for the ads themselves, and your ad can be viewed by hundreds of people on their cellphones and computers in a matter of minutes.


It sounds, and is really easy to do. There’s only one hard choice you’ll face. Do you pay per clicks, or do you pay per impressions? It all depends on your goal, audience and budget. I typically want clicks that lead to my company’s website, my audience is always a small niche group, and my budget rarely exceeds $200 per ad over a short-time period. I’ve tried using both pay per click and pay per impressions over the past year. During that time, I compared the results of each campaign. Majority of the time, pay per click is the way to go for the types of ads my company uses on Facebook. It allows me to get the most out of my budget, ensuring that my ad gets placed in front of members of my target audience that will most likely click it. I still get a high amount of impressions, often at a cheaper cost then I would have if I had paid per impressions.


This is not to say that paying per impressions is bad. If you are trying to get people familiar with your firm, paying per impressions can be very effective. This is especially useful if you have just opened up a new office or your own firm, and want people to know you are in the area.


Tina Burns

Vice President


Photo Credit : Ivan Mikhaylov

Special Discount for Advocate Capital, Inc. Clients



I just got back from Montreal where I met with the President of and negotiated a special discount for Advocate Capital, Inc. clients.


Advocate Capital Inc. special discount


After reviewing the website, I am very impressed and encourage you to take a close look at it:


Here are some of the features that were most impressive:


  • It is information rich and it is focused entirely on personal injury, medical malpractice and product liability.
  • The editor of, Larry Bodine, adds news and blogs about important legal and consumer issues every day.
  • It is designed to help injured victims find the information they want and, when they need it to find an experienced personal injury lawyer in their market.
  • Sponsored Listings and Display Ads are very limited. Only three Sponsored Listings and one Display Ad per market and state.


To learn more, watch this video or visit


Advocate Capital, Inc. clients will receive a 50% discount on all purchases made before August 15, 2015.  The 50% discount is effective for 12 months from the date of purchase.  It applies to all products purchased before August 15, 2015, including:


  • Enhanced Attorney Profiles – $50 per month is reduced to $25 per month
  • Law Firm Profiles – $99 per month is reduced to $49.50 per month
  • Sponsored Listings and Display Ads – Prices vary by market, but all are reduced by 50% for Advocate Capital, Inc. clients that take advantage of this offer.


To receive your exclusive 50% discount, contact your Advocate Capital account manager for a special discount code.


Michael J. Swanson

President and Chief Executive Officer


AAJ 2015 Annual Convention: It’s a wrap!


Advocate Capital Inc booth AAJ Annual 2015Our passports got stamped and we conquered customs on our way to this year’s AAJ Annual Convention in Montreal, Canada.  The weather was perfect and the city was a lovely European jewel set just a short flight away, the perfect backdrop to visit with so many happy clients and prospects.


Donna Jones, Tina Burns, Mike Swanson and myself attended this year and it is always so nice to visit with both happy clients and prospects.  The opening reception was an impressive affair at The Arsenal Contemporary Museum that featured a private performance by Cirque Eloize which was quite impressive!


Thank you to all of our friends, clients, prospects, and fellow vendor colleagues for stopping by our booth during the conference.  We always love seeing you all.


View photos from the event in our Facebook and Google+ albums.


Au revoir and see you in Boca Raton Florida for the 2016 AAJ Winter Convention!


Jeff Glueck

Vice President – Business Development


2015 Paralegal of the Year – Christine Flynn


Christine Flynn Advocate Capital Inc. AAJ Paralegal of the Year 2015Michael J. Swanson and I had the great pleasure of presenting the 2015 Advocate Capital, Inc. / American Association for Justice Paralegal of the Year Award to this year’s winner, Christine Flynn. The ceremony took place in Montreal, Canada during the American Association for Justice Annual Convention.


Ms. Flynn is the senior litigation paralegal at Haggerty, Goldberg, Schleifer & Kupersmith, P.C., in Philadelphia, Pennsylvania. She was nominated by Attorney James C. Haggerty.


As the senior litigation paralegal, Ms. Flynn organizes all file materials, summarizes all information and documentation, prepares cases for trial and interacts directly with clients. In addition to her file responsibilities, she coordinates the efforts of the Case Managers in handling matters in the pre-litigation stage.


Advocate Capital, Inc. and the American Association for Justice recognize the great importance of paralegals, like Ms. Flynn, to the legal profession and are delighted to help recognize the paralegals who work so hard to help trial lawyers achieve justice for their clients.


Visit our Facebook and Google+ albums to view photos of the award ceremony.


Tina Burns

Vice President


Banys, P.C. Secures $9.25 Million Victory


Advocate Capital Inc client Chris BanysCongratulations to California attorney Christopher Banys of Banys, P.C. for securing a victory of $9.25 million for his clients due to damages in a patent-infringement case.


Sons of Dallas-area inventor, Charles Freeny, Jr., sought the help of Christopher Banys and his team of lawyers with four claims of infringement against Murphy USA. The Texas jury concluded that these four claims were valid, and the Freeny brothers were awarded the $9.25 million.


Banys, P.C. is located in Palo Alto, California and represents clients in class action, intellectual property, commercial, and personal injury cases all over the country. The National Trial Lawyers Association named Christopher Banys among the Top 100 Trial Lawyers in 2012-2015, and the SuperLawyers publication named him a Super Lawyer in 2014 and 2015 and Rising Star in 2011-2013.


Congratulations to Christopher Banys and his team at Banys, P.C.! Advocate Capital, Inc. is honored to have him as one of our clients.


To read the press release in full detail, click here!


Tina Burns

Vice President


Case Expense Financing at a Net Cost of Less Than 1%*

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