Happy New Year!


Copyright : Cienpies DesignAdvocate Capital Inc. wishes you a Happy and Prosperous New Year. Our offices will be closed on Friday, 12/30 and Monday, 1/2. All payment, funding and other transactions on these days will be processed promptly on Tuesday, 1/3.


Should you have any questions regarding the processing of any transactions, please feel free to contact our Accounting Team at 1-615-577-5448 or by email to this address: Accounting@AdvocateCapital.com.


Thank you for being our valued customer. Our entire team wished a safe and happy holiday season to all of our customers, staff and their families.


Mary K. Berst

Vice President of Operations and Accounting


Photo Credit: Cienpies Design

Start the New Year with a Tailored New Website


Authored By: Iris Garrett


Start the New Year with a Tailored New Website2017 is almost here. Why not start off the year with a new objective for your company website? Having a strong web presence can serve as a huge resource for attracting potential new clients, but it won’t do much good if your website isn’t tailored to your law firm’s specific marketing needs.


Cari Twitchell of the Lawyerist.com says understanding why you have a website is key to aligning it with your marketing strategy. She says most firms fall into one of two groups: you want a website to drive new leads to your practice, or you want a website simply so referrals can learn a little bit more about your firm before they call. Twitchell says if you fall under the first group, you most likely focus on internet, inbound, and search marketing. You strive to be the first firm listed on Google, and the top practice in your area. Attorneys in the second group, however, may only want a website to serve as an online business card. If you lean more to this group, your biggest worry is most likely that your website shows up when someone searches for your law firm by name.


Twitchell says once you figure out the “why” behind your website, you can determine what to include on your site that matches your online marketing goals. If your goal is to use it for driving traffic or gaining leads, you’ll want elements such as a clean, responsive design that is easy to navigate, consistent branding throughout images and content, and clear calls to action so visitors know what you want them to do next. Twitchell says you may also want to consider adding a blog, sending out targeted email blasts, or using social media to send visitors to your website. However, if you simply want a professional website that reflects who you are and what you do, then you can focus your efforts on maintaining a well-designed and well-written page that answers key questions about your firm.


So what should you do come 2017? First, take a moment to review your law firm’s current website and see if what you’re doing right now is enough to get your business where you want it to go. Then identify how and if you’re willing to change your website so it works better for you and your clients. Twitchell says only after you take these steps will you have an online presence that is in line with your goals.


To read Cari Twitchell’s full article, please click here.


Photo Credit: Convisum



Happy Holidays!


Copyright : Jayson GatdulaFor Christmas this year, our offices will be closed Friday, 12/23 and Monday, 12/26.


All payments, funding and other transactions received on these two days will be processed promptly on Tuesday, 12/27.


Should you have any questions regarding the processing of any transactions, please feel free to contact our Accounting Team at 1-615-577-5448 or by email to this address: Accounting@AdvocateCapital.com.


Thank you for being our valued customer. Our entire team wishes a safe and happy holiday season to all of our customers, staff and their families.


Mary K. Berst

Vice President of Operations and Accounting


Photo Credit: Jayson Gatdula

Louisiana Association for Justice Last Chance CLE Conference: A success!


Advocate Capital Inc. LAJ 2016 Conference

Our Chief Credit Officer Paul Myers and I were honored to exhibit at this year’s LAJ Last Chance CLE Conference in New Orleans last week.


Louisiana has proven to be a terrific state for us and attending this conference allows us to visit with many of our existing clients to say “thank you” for being our customers… and we enjoyed speaking with you all!


Paul and I would like to extend a special thank you to Attorney Bradley Egenberg of Egenberg, APLC for your gracious hospitality.  We loved meeting and spending time with your very talented staff during the conference.


To all of our friends in the great State of Louisiana, Happy Holidays and we wish you all much continued success in 2017!


Advocate Wellness: 12 Days of Christmas Challenge


Authored By: Tiffany Orth


Cindy Wins Wellness Challenge


The Advocate Capital Wellness program launched one final competition for 2016, the 12 Days of Christmas Challenge.


Starting Dec. 1, participants were to walk a minimum average of 7,000 steps each day in order to collect all 6 Santa badges. Each badge represented one entry into a drawing for $100 cash.






Below are some of the statistics from the challenge:

  • 28 employees earned at least one badge
  • 10 employees earned 4-5 badges
  • 11 employees earned all 6 badges


All entries were put in a drawing and last Friday, Dec. 16, President and CEO Michael J. Swanson drew out the winner, Quality Assurance Analyst Cindy Sharp!


This year has been an exciting one for the Advocate Wellness Committee. As of November, the Advocate Capital team has walked over 35 million steps and averaged 7,590 steps per day.


Thank you to everyone who continues to participate in the Advocate Wellness initiative!


Here’s to a healthier, more active 2017!


‘Tis the Season at Advocate Capital, Inc.


Authored By: Tiffany Orth


buffy-door-decorate-winnerThis month, Nashville office employees decked the halls and their doors for the Advocate Capital, Inc. First Annual Holiday Door Decorating Contest.


Participants channeled their inner “Griswold” while decorating their doors, windows and offices with all things Christmas. Doors featured lights, snowflakes, Christmas trees, favorite movie characters, cookies, ornaments and more!


On Friday, Dec. 16, employees cast their votes for their favorite door. Some employees even sported their favorite ‘Ugly Christmas Sweater’ to add to the holiday festivities. It was a close race but the winner of the best decorate door was Quality Assurance Analyst Buffy Escue, pictured here with her holiday trophy.


To view photos of all the decorated doors, check out our Facebook and Google+ albums.


General Motors Plans Another Recall


Authored By: Iris Garrett


Copyright : rvlsoft

You may not see as many police SUVs patrolling the streets this holiday season. General Motors is expected to recall nearly 50,000 of its police- and government-manufactured sport utility vehicles.


According to Fortune.com, the recall comes after the automaker found problems within the cooling system. GM says corrosion from fluids leaking into the system can cause the SUV’s cooling fan to short circuit and catch fire. So far, the recall only affects 2010 through 2014 models of the Chevrolet Tahoe Police Pursuit SUV, but GM has not revealed how many of those vehicles actually caught fire.


General Motors is planning to notify owners of SUVs covered by the recall and fix the issue at no cost.


Photo Credit: rvlsoft

Facing the FAQs


Authored By: Iris Garrett


Copyright : Victor CorreiaDebating whether or not to add a Frequently Asked Questions page to your law firm’s website? Then consider the many benefits it can have on your online marketing strategy. Victoria Blute of LawLytics says a FAQ page not only serves as a valuable tool for potential and existing clients, but it adds relevant, trustworthy content to your firm’s website and can boost your visibility on the web.


We all know that some potential clients turn to search engines to research a firm or to learn more about their case or problem, while other potential web visitors may not even know they need to hire an attorney. Blute says having a FAQ page will increase the likelihood of someone finding you in their search. Yet, to increase your chances, she suggests using specific keywords and phrases in your FAQs that mirror the type of questions a potential client would ask.


Once a web visitor arrives at your site, Blute says FAQ pages can be an extra incentive for them to contact you. Unlike any one particular section of your website that goes in-depth on one topic or service, a FAQ page can provide a wealth of information all in one place. It makes it easier for a potential client to learn about your firm and expertise, building a bond of trust before they even contact you.


Blute says a FAQ page may also boost productivity and business at your law firm. Being transparent about timelines, fees or what goes along with an office visit, can counter issues that arise with a potential client with unrealistic expectations. She says a FAQ page addresses their questions early on, saving time not only for you, but for all the clients you will soon reach.


To read Victoria Blute’s full article, click here.


Photo Credit: Victor Correia

Be Careful with Your Yankee Candle


Authored By: Iris Garrett


Copyright : Dave WillmanBad news if you were planning to get your clients a Yankee Candle for Christmas this year. The company has voluntarily recalled one of its popular products, the Luminous Candle collection. According to a recent article on NBCNews.com, Yankee Candle received 16 different reports of the glass jars breaking once lit, putting candle lovers at risk of getting cut.


Yankee Candle President and CEO Hope Margala released a statement on the company website in light of the issue: “Out of an abundance of caution and a firm commitment to safety, we have decided to request the immediate return of all Luminous Collection candles.”


The recall includes nearly 31,000 of the Luminous Candles sold from September to November 2016. Scents such as “Sea Salt & Coral,” “Cinnamon & Cedar,” “Pine & Sandlewood” are just some of the ones being affected. To see the full list of products, click here.


If you have already purchased one of the potentially hazardous candles, don’t wrap it up just yet. Yankee Candle is offering full refunds, and a free candle, to all consumers affected.


So far, no injuries have been reported.


Photo Credit: Dave Willman

Advocate Capital Prepares for 2017


Authored By: Iris Garrett


hoorayWith just a few weeks left in 2016, Advocate Capital, Inc. is turning its focus to the year ahead. Though our company has experienced tremendous growth in the last 12 months, we are hoping that 2017 brings about even more success for our team, as well as for our clients.


Earlier this month, Advocate Capital employees set out to make this dream, a reality. Members from all departments met for a two-day long meeting to discuss new roles, strategies and initiatives to incorporate in the New Year. The meeting also shed light on current procedures, how they impact clients, and what can be done to better align those procedures to our mission of helping an ever-increasing number of plaintiff lawyers get even better results for their clients.


The first day of meetings ended with a holiday dinner at Jeff Ruby’s Steakhouse in downtown Nashville. At the event, employees and their families enjoyed a wonderful three-course meal paired with music. The next day of meetings also concluded with food and fun with a catered lunch from “Little Donkey.” As employees dined on tacos and chips and salsa, managers from each department provided trivia questions dressed as characters from movies like “Forest Gump,” “The Princess Bride,” and “Gone with the Wind”.




Winners of the trivia received a gold trophy engraved with the name of the film they knew best. Congratulations to Ashley Harrison, Rachel Markin, Buffy Escue, Lynn Malone, Sarah Hazelwood and Todd Jackson! View photos in our Facebook and Google+ albums.


Advocate Capital is looking forward to the year to come, and the changes that will come along with it. Our team is hopeful that our meetings this month will help us make our products and services even more beneficial to clients and improve our overall success as a company.


Photo Credit: ClipartKid.com

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