Authored By: Candace Whitman
Utilizing your Google My Business listing to its full potential is a good way to put your best foot forward and make a great first impression for your potential clients. One way you can do that is by posting on your Google My Business listing. Post about your firm’s specialties, events you are hosting or attending, or settlements or verdicts you’ve obtained.
Google My Business posts can be seen underneath the reviews and about section of your listing when someone Googles your law firm’s name. Posts are visible for one week so it is best to post frequently. After a week, posts are hidden, but they can still be seen by clicking on “View previous updates on Google” in the updates section of your listing. Here are a few simple steps on how to post on your Google My Business listing.
- Go to google.com/business.
- Login to the Google account that you used to claim your listing. If you have not claimed your Google My Business listing, click here for instructions.
- Click on “Posts” on the right side of your screen.
- Depending on the type of post you would like to make, click on “Add Offer,” “Add Update,” or “Add Event” at the top of your screen.
- Offers are for special discounts or promotions
- Updates are for general posts like blogs, photos, or videos.
- Events are for events your firm is hosting or attending
- Add your photo or video. Videos can be up to 30 seconds long.
- Write your post in the text box provided. Fill in the title, dates, times, etc. if you are doing an event or offer post.
- On event and update posts, click on the drop-down menu under “Add a button” and click on the appropriate text for the button: Sign up, Call now, Learn more, etc. You can then add in a phone number or a link.
- Click on the “Preview” button to see what your post will look like.
- Once you are happy with how your post looks, click publish.
- You can see the views and clicks the post gets by looking underneath the post next to the “Share Post” button.
- Click on the three dots next to the “Share Post” button to edit, delete, or view your post on search.
Photo Credit: Vladyslav Starozhylov