Authored By: Iris Garrett
If you think you can reach millennial legal consumers using the same methods as those applied to Baby Boomers and Generation X, you may be in for some bad news. According to an article on FindLaw, the distinctions between today’s millennial generation and most other age groups couldn’t be more stark, especially when it comes to how they search for an attorney. Where Gen X reached for the phone book and land line when they needed legal help, young people now reach for their lifeline: a smartphone. If you can’t tailor your digital marketing efforts accordingly, you may want to forget reaching anyone under the age of 36.
FindLaw says today’s generation makes their legal decisions differently because they were raised on the internet. They adopted quickly to social media, started reading blogs at a young age, and prefer texts over phone calls no matter the time of day. Because of this, traditional marketing approaches do not appeal or attract this age group, but fortunately a few tech-savvy approaches may do the trick.
FindLaw says today’s generation trusts blogs to do their legal research at twice the rate as the average legal consumer. By maintaining a law firm blog, not only will you be reaching millennials, but it will give you a platform to demonstrate your expertise and give introductory advice. FindLaw also suggests using your social media presence to target millennials. It says more than 40 percent of young people find tweets and Facebooks posts from attorneys to be important. It also says they like when attorneys post candid photos of volunteering events or office outings because it allows them to see your firm in a more personal way (rather than just as a faceless logo).
FindLaw says the things that many law firms undervalue or ignore are what millennials are looking for. The good news is that you can easily change this by connecting with these potential clients in the same way they want to connect with you.
To read the full article, click here.
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