The legal industry is so competitive these days and I know many lawyers frequently find themselves looking for new ways to market their firm. We are so wrapped up in technology and analytics for marketing that we sometimes forget simple, easy ways to market ourselves.
An article from Lawyerist mentions 18 different marketing ideas that one might not even realize could help market their firm. A few from that list are:
- Answer a question on a listserv. – You have more to gain from helping colleagues than from hiding from them.
- Join a special interest bar association. – Special interest bar associations are a great way to meet lawyers that work in related fields.
- Congratulate someone for having success. – When your friends, clients, or colleagues have success, show them that you’re paying attention.
- Participate in a civic, religious, or community meeting. – Community involvement is one of the best places to build your reputation and network.
These are just a few simple ideas listed in the article – to read all 18 tips click here
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