Archives for August 2016
Authored by: Iris Garrett
Rewarding, uplifting, and fun. That is how to describe this year’s IB Day of Action. Every August for the past three years, Advocate Capital, Inc. has partnered with The Injury Board to make an impact on our community. This year was no different. This year our team of employees was given the chance to support local children at the Andrew Jackson Boys and Girls Club in downtown Nashville.
There are many ways we could have given back to the youth at the Andrew Jackson Club, but we chose to provide them with resources they could use right now: school supplies. Since the children were returning to class this month, Advocate Capital collected everything from paper and pencils to binders and book bags to help them with the process. Employees from all our departments gathered in one room to assemble and pack the supplies, and because of their efforts, we were able to donate 50 backpacks and hand deliver them to the club.
After dropping the supplies off at the Andrew Jackson Club, the program director, LaReece Mills, gave us a tour of the facility. We discovered not only does the club offer areas for the kids to interact and play after a long day of schoolwork, but it also gives them an opportunity to build upon their own particular interests in the computer lab, art and creativity center, recording studio, as well as the tutoring rooms.
Overall, our experience during the IB Day of Action was extremely worthwhile. The Boys and Girls Clubs of Middle Tennessee reaffirmed these feelings when they sent us a letter saying, “Thank you for thinking of the Andrew Jackson Club members by collecting and providing the 50 backpacks with school supplies. It means a great deal to a child to fit in and have all the supplies they need so they are prepared to learn!” (Jennifer Wheeler, BGCMT).
We look forward to taking part in the event again in 2017, but until then, be sure to check out more photos from this year’s IB Day of Action on our Facebook Page!
Congratulations to The Law Offices of Booth|Koskoff on securing a $2.5 million settlement from a California county social services agency that failed to remove the toddler from the aunt’s home.
The child suffered right frontal lobe damage affecting her judgment, safety awareness, impulsivity, and executive functioning. The child was removed from the custody of her mother, a drug abuser after she was arrested for felony burglary. Following the mother’s arrest, the County of Riverside Department of Public Social services placed the toddler in the home of her maternal aunt Christina Porter.
After placement with the aunt, the child exhibited extreme emotional and behavioral problems. The aunt was frustrated and overwhelmed. She was forthcoming that she was not prepared to deal with these behaviors and issues in her call to the County Riverside hotline, demanding that the County remove her niece from the home immediately. Despite her request, the County of Riverside failed to take immediate action and remove her from the home.
Approximately ten (10) days later, Ms. Porter called 911 claiming her niece had fallen from a high chair, struck the back of her head on the kitchen floor, lost consciousness, and then began seizing and vomiting. The two (2) year-old was airlifted to Loma Linda University Medical Center. The doctors at Loma Linda suspected that the toddler’s injuries were caused by abusive head trauma (i.e. shaken-baby) rather than the fall reported by Ms. Porter.
The Plaintiff alleged that the County of Riverside should have removed the toddler from Ms. Porter’s care once Ms. Porter indicated she no longer wanted the toddler in her home. The toddler survived, albeit with life-long injuries and resultant brain damage. The parties settled after participating in two (2) mediations just two (2) days prior to the scheduled trial.
Booth & Koskoff is among a handful of elite law firms in Southern California that specialize in personal injury and wrongful death cases. Over the years, the attorneys of Booth & Koskoff have obtained over 70 verdicts or settlements of $1,000,000 or more and have recovered a total of over $300 million on behalf of clients in Torrance and Los Angeles.
All of us here at Advocate Capital, Inc. are both thankful and appreciative for the hard work of trial lawyers all over the country that secures our access to the courthouses and justice.
Senior Vice President
Will you be attending the CAALA Annual Las Vegas Convention at the Wynn Las Vegas on September 1-4?
Lynne Cushing and I will be representing Advocate Capital, Inc. at booth #226 throughout the convention. Stop by and discover The Advocate Flexline™, our brand new product combination that gives contingent-fee law firms the most powerful funding solution ever available.
CAALA Vegas Convention is “the largest convention of trial attorneys in the nation.” This convention, hosted at the Wynn Las Vegas, features three and a half days of networking events, over 100 exhibitors and education sessions presented by top trial lawyers, jurists and legal consultants from across the country. Attendees can earn up to 20 hours of MCLE in just one weekend in Vegas!
Don’t forget to visit our booth and enter our raffle for a chance to win a Bose® SoundLink® Mini!
We hope to see you there.
President and CEO Michael J. Swanson interviews Karl Truman, of the Karl Truman Law Office, about a recent event his law firm sponsored for Honor Flight Bluegrass Chapter featuring a B-25 Bomber flight for World War II veterans.
To learn more about Honor Flight Bluegrass Chapter, visit www.HonorFlightBluegrass.org or call 888.998.1941.
Facebook Ads: they can either work for you or against you. A good Facebook Ads campaign can bring in new prospects, build stronger relationships with existing clients, and boost your firm’s revenue; but a bad Facebook Ad will get you absolutely nowhere. Sound familiar? Well, if you are consistently shelling out time and money to create ads with no return, you may not need to throw in the towel just yet. A team of legal marketing experts at Network Affiliates, Inc. has figured out a solution to this common problem, or rather five of them.
- Target Your Followers: Facebook Ads should be tailored and focused on a narrow audience: your followers. They shouldn’t mirror the same marketing message you’d include in a television commercial that reaches far and wide. On Facebook, law firms have the ability to market to people who already value their practice, work or reputation.
- Use an Inspiring Image: Images are generally the first thing a follower will notice about your Facebook Ad. There is no golden ticket for which ones work best for every user, but experimenting with different image options can put you on the right track. It’s a faster way to generate more clicks and may save you money down the line.
- Don’t Just Test the Images: Trying out different images may give you greater accuracy in what visual elements work for your followers, but testing other aspects of your Ads campaign is also essential. Research and track the success of things like titles, landing pages, text, and demographics.
- Act with Immediacy: Once you’ve run tests to see which of your Facebook Ads are generating the most results and conversions, use that method and double your output. Seize the opportunity to capitalize on what’s working for your firm right now.
- Adapt with the Metrics: Use metrics to tweak and mold your ads with the shifting trends. Being flexible in this area will keep your firm’s social marketing strategy from waning, even if one of your campaigns begins to underperform.
Network Affiliates, Inc. says a crafting a good Facebook Ad all comes down to balance. If that lies in investing 80% in a campaign you know will deliver results and 20% in testing new content and designs, try that. Or it may be that 50/50 works better for your firm. The agency says the goal is simply to make sure you’re able to compete successfully using this powerful, marketing tool.
To read Network Affiliates, Inc.’s full article, click here.
Photo Credit: Varin Rattanaburi
We’ve been talking a lot lately about how to boost content on your firm’s website and blog, but there is another medium that deserves your attention: social platforms. According to Marketo, leveraging social media can be the best move you make for your firm. You can use it to create valuable business relationships, promote content, or scope out the market and potential buyers. It has become more than a channel or tactic of communication, but a status quo in a business’s digital presence. That means occasionally using your social media pages won’t cut it. Marketo says it has to be a part of every single one of your marketing campaigns to be effective.
“Marketing today is difficult… 44% of direct marketing is never opened. Roughly 99.9% of online banners are never clicked,” says Michael Brenner, Senior Director of Global Marketing at SAP (Marketo’s Definitive Guide to Social Marketing).
According to Marketo, 67.4% of internet users can be found on social media. That’s a huge marketing base that you may be missing out on if you’re only selling your brand through mass advertising, direct mail, tradeshows or cold calling. Since most firms now have their own Facebook and Twitter page, social media is the main driving force of B2B interactions on the web. Back in 2012, Social Media Examiner reported 93% of B2B marketers used social marketing to promote their business, and 74% of marketers received increased site traffic thanks to social marketing. What does that mean for your firm? That the idea of being “social” may actually help turn your practice into a success, but only if you truly take advantage of the social marketing tools at your disposal to increase buyer engagement, revenue and new business.
Marketo offers seven ways to become adept at integrating social marketing into your existing strategies:
- Don’t Take Yourself Too Seriously: Be sure to show your personality through your posts. It will make your brand more likable.
- Inbound is not Enough: Outbound marketing is still a great resource. You never know what the effect of a little paid promotion can do for your firm.
- Create Good Content and Solid Offers: Not posting engaging or well-produced content may cause all your other tactics to fail.
- Have a Strong Call to Action: Be clear about what is it you want your audience to do after viewing your content or engaging with your firm.
- Add Value: Provide some sort of value to your prospects through your social media posts, or the tactic will never work for you.
- Remember Social is a Two-Way Street: Broadcast your message, but keep the lines of communication open at both ends. If a user contacts you, respond to them quickly, and be sure to mix up your posts with different types of content and offers.
- Be Heard: Peer-to-peer sharing is the best way to get your message across.
To read more about Marketo’s “Golden Rules of Social Marketing,” click here.
Photo Credit: rawpixel
Have you hit a wall trying to get more clients for your firm? According to MAC Design Inc., your website may be to blame. The digital marketing agency says small and large businesses alike can become a victim of their uninteresting or performance lacking website. However, it says there are ways to dig your firm out of the gutter and start attracting new users, and it lies in obtaining a strong in-house web designer or linking up with a professional web design agency.
Step One: Find the Right Web Design Agency
MAC Design Inc. suggests choosing an agency that will meet your firm’s goals, objectives and business strategies. To do this, talk to your prospective designers about important things like what your business is, what direction it’s going in, and what type of brand identity you want it to have.
Step Two: Harness their Power of Design
MAC Design Inc. says firms should take advantage of the latest technologies and design tools to help craft their marketing strategies. Your web design company will use this to create something new and revolutionary and to show off your firm’s business goals in a way that the world will understand.
Step Three: Make a Good First Impression
MAC Design Inc. says explain to your web design agency the vision for your main page. Poor design on the landing page of your website may turn potential clients away. Also, keep your web designer in the loop for other visual elements featured on your site such as banners, graphics, and promotional videos.
MAC Design Inc. says following these practices will ensure your business stays on the right path toward establishing a unique brand and identity, and it will also place you miles ahead of the competition.
To read their full article, click here.
Photo Credit: christianchan
Congratulations to the employees of the Houston Independent School District (HISD) on a recent victory in the way employees are paid. Employment Law attorneys, Ross Law Group, under the direction of founder Daniel B. Ross, a long-time champion for the rights of employees, represented sixty employees of HISD in an action brought against the district regarding improper application of wage and hour laws.
Claimants asserted that they were not being paid in accordance with the Fair Labor Standards Act (“FLSA”) when performing work at HISD’s athletic stadiums. Attorney Daniel Ross agreed and filed suit against the district in April of 2014. After a long battle, Ross and associate attorney Tom Padgett were able to negotiate a settlement on behalf of the settlement class members.
In addition to the victory on behalf of the members, the action forced the Houston Independent School District (HISD) to change the way employees are paid – a positive change that will impact HISD employees for many years to come.
Advocate Capital, Inc. is proud to support the great work of employment lawyers, like long-time friend Dan Ross, who fight for employees every day, making a real difference in the world in which we live!
Join us in congratulating Attorney Daniel B. Ross on making a difference not only for this specific group of claimants, but for Houston ISD employees for many years to come.
Senior Vice President, Client Services
On August 16, 2016, we reached a very special milestone. We welcomed our 50th new client for the year into our Advocate Capital, Inc. family. These clients (like all of our clients) are the best and brightest plaintiff lawyers from across the country.
Here are some statistics you might be interested in:
• 1.65 million: This is the number of transactions we processed in AdvoTrac® on behalf of our clients in 2015.
- 50,634: This is the current number of cases we are individually tracking for our clients with our proprietary tracking tool, AdvoTrac®.
- 388: The number of active law firm clients we serve.
- 44: The number of states in which we have clients.
- 16%: The average firm growth rate of first year customers.
- 25%: This is our growth rate over the past 12 months.
We are a small, boutique company who only serve the needs of plaintiff lawyers from virtually all corners of the United States. We are 38-employees strong, all dedicated to the flawless execution of our mission to help an ever increasing number of plaintiff lawyers get even better results for their clients.
Thank you to all of our clients for partnering with us and for trusting us for your long-term capital needs. We know you do not NEED the capital we provide, but you use it to drive results for your firm and maximize the rate of return for your hard earned gross fee revenues. We could not experience success like this without your loyal business.
We look forward to serving you all for many, many years to come. If you are a successful plaintiff’s firm and we have not talked, we welcome the opportunity to learn about your firm and to see if we can help you meet your goals.
Have a great rest of your summer!
Vice President – Business Development
Photo Credit: olegganko