In 2016, video marketing allows law firms to speak directly to their prospective clients and referral sources. Whether you are just getting started or looking to create fresh content, how do you know if the finished product will be effective?
In a recent article, Crisp Video Group President Michael Mogill shares ways to help your law firm “create legal vi...
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About Legal Videos: Tips to Increase Effectiveness
Archives for Law Practice Management
Email Marketing for Law Firms
With an inbox full of emails from reward programs to spammers, how can your law firm’s email stand out?
In a recent article, Attorney Andrew Cabasso shares some helpful tips to improve your law firm’s email marketing campaigns.
Below are a few of his suggestions:
Review Email Campaign Metrics: Once you have an email marketing software, you will need to e...
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About Email Marketing for Law Firms
What Makes Employees Want to Stay?
According to a recent article in The Tennessean by Doug Claffey, the CEO of Workplace Dynamics, over 37% of employees looked for better jobs elsewhere – up from 35% in 2014. It goes without saying that high-performing organizations want to reduce turnover. So the natural question is – what makes employees want to stay?
According to Mr. Claffey, “It’s wh...
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About What Makes Employees Want to Stay?
What NOT to Do on Social Media
We’ve all seen how one “bad” post or miswording on social media can go viral in seconds. Many law firms are just now adopting social media into their marketing strategy and may be using the platforms incorrectly. The question to ask is, “Do I understand social media etiquette and how can my firm use it in accordance with the rules of professional conduct?...
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About What NOT to Do on Social Media
Referral Sources: Using LinkedIn to Build Long-Term Relationships
In a recent article, Stephen Fairley, CEO of The Rainmaker Institute, shared some tips to use your personal LinkedIn profile to grow relationships with referral sources. He states, “The more people you connect with, the more opportunities you have to build meaningful relationships, and the more potential clients and referral sources you can generate.”
Her...
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About Referral Sources: Using LinkedIn to Build Long-Term Relationships
Tips to Regain Your Focus
It’s easy to get distracted while trying to complete a project. Whether its email notifications, last minute meetings or a messy work space, a lack of focus can potentially lead to costly mistakes.
In a recent article, Brafton.com’s Managing Editor Samantha Gordon shared some great tips to help you get organized, save time and increase productivity.
Here...
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About Tips to Regain Your Focus
Time to Give Your Law Firm a Financial Spring Cleaning
I read a very good article on the Entrepreneur website today. It has a few practical tips on giving a small business a “financial spring cleaning”.
In the article, Lisa Stevens shares three excellent ideas that apply to all small businesses, and also to most law firms. From taxes to cash flow to a business plan, Ms. Stevens touches on some important topic...
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About Time to Give Your Law Firm a Financial Spring Cleaning
5 Website Mistakes You Might Be Making
Your law firm’s website is probably the most important marketing piece you have. This is where potential clients come to learn about you, where your firm is located, and anything else necessary in persuading them to use your services. A good website has a great flow and keeps viewers exploring. Now is the best time to take a look at your website and see i...
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About 5 Website Mistakes You Might Be Making
7 Best Marketing Tips from Law Firm Marketing Experts
There are a variety of marketing how-to’s and articles out there to help your business stick out among the competition, but it can be a bit overwhelming weeding through the information to discover what is best for your law firm. For instance, marketing for you looks completely different than say an online retail company’s marketing tactics.
That’s why Law...
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About 7 Best Marketing Tips from Law Firm Marketing Experts
Best Practices on Tidying Up Your Practice
One of the most frustrating inhibitors of productivity is clutter. Whether that be an email inbox overload or an array of sticky notes waiting to be organized, everyone experiences it in some way or another.
The good news is fixing the clutter is in your control, and can be eliminated with just a few simple actions.
In an article published by Attorney at...
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About Best Practices on Tidying Up Your Practice