Authored By: Alicia Lammers
The new year is almost here and it’s a great time to reflect on the past year and figure out goals for your firm. Here are 5 bad habits you can kick to help your firm grow, as reported by Stephen Fairley on LexBlog.com.
- Doing the same thing.
If you feel like your firm is always doing the same thing it can be a problem. If you are wanting your firm to have more clients doing the same thing likely cannot give you the new results you desire. There are many ways to gain more clients, but one great way is to try different marketing methods. You should try venturing out of your usual comfort zone to try and further your business.
- Always saying yes.
When you say “yes” to one thing you are also saying “no” to something else. If you say yes to every prospect that comes in the door, they might not always be a good fit. Take time to determine what kind of cases your firm will focus on. Medical malpractice? Auto accidents? Then based on the kinds of cases your firm wants to focus on decide who is the ideal client.
Marketing your firm either by blog posts, social media, or videos can feel like it all must be perfect. All of these things should look amazing but spending time getting caught up in every single detail might not be worth your time. You are already stretched thin and spending time creating marketing content and going over every detail might not be best suited for your time when you have a business and clients to help. You might even want to consider hiring a third party like a marketing firm that specializes in helping law firms.
When you procrastinate it’s usually because you don’t want to do something, or you’re intimidated by the task at hand. This can apply to different areas of your firm such as creating a new website or asking former clients to review your firm on Facebook or Google. You know you can benefit from implementing these changes, but you’re worried something might not go exactly like you hope it will. Take time to educate yourself by reading up on what you are wanting to change with your firm and find ways to slowly implement the change you are wanting.
- Thinking everything will work out on its own.
Sometimes it’s easier to just hope things will workout instead of making changes. Find small ways to change how you do things at your firm. It can be as little as creating a Facebook page and posting once a week. Making little changes can improve your firm and make it easier to create bigger changes.
For more information on bad habits for your law firm, click here to view Stephen Fairley's article.