With more and more law firms utilizing internet marketing strategies, a recent article in Upstart Business Journal caught my eye. In this very helpful review of the Google AdWords strategy, Aileen Davis, president of Stone Marketing Systems (SMS), outlines not only the pitfalls to avoid but the simple corrections that are easily implemented.
Potential money-losing mistakes include:
- No geo-targeting exclusions
- Overpaying for clicks on tablets and mobile devices
- Optimizing your ads for Google
- Ignoring ad extensions
- Poor use of landing pages.
To review these problem areas as well as the recommended solutions, click here.
Given the expense and importance of internet advertising in our industry, these helpful tips could maximize the return on investment immediately.
Donna A. Jones
Senior Vice President
Photo Credit: TerranceDC via Flickr