Authored by: Ollie Lammers
Writing articles is a great way to connect with clients and drive business to your firm. Articles written on LinkedIn or other credible sites can show you are an expert in a certain area of law and humanize you to potential clients.
According to Attorneyatwork.com, here are a few tips for getting started on writing your next article:
- Feature Referral Sources.
Writing an article featuring other organizations that work with your potential client audience is a great way to get started. These organizations can be nonprofit organizations, charities, other law firms, or any organization that provides referrals to you. Writing an article featuring organizations that work with your potential clients also makes you a credible source.
- Current Events.
Stay in the know of what people are talking about from the legal industry to pop culture. Paying attention to what your potential clients are seeing on the news or hearing about everyday will help you connect with them. You may also be able to find a way to connect the legal services you provide to something in pop culture. Adrian Lürssen, co-founder and vice president of JD Supra, gives the example of a blog series highlighting all of the employment laws broken by the boss on the TV sitcom “The Office.”
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Photo Credit: Tero Vesalainen