Authored By: Candace Whitman

Email marketing can be a useful tool for your law firm. Here are a few tips from Attorney at Work on how to best utilize email as a part of your law firm’s marketing strategy.

Think about your readers.

As you plan your email marketing strategy, Attorney at Work says you should think about how the people you are sending your emails to will read it. People often read emails quickly and skim emails instead of reading every word. Consider using bolded headlines, bullet points, and bolded keywords to draw your readers attention to what is most important. Without bolded words and bullet points, you run the risk of sending a big block of text that readers will send straight to their trash or spam folder.

Think about mobile or desktop users.

According to Attorney at Work, it is important to make sure your email campaigns are optimized for desktops, smartphone and tablets. You never know what type of device your email recipient will use to open your email, so it is important that you are aware of how it will look on desktop and mobile devices.

Think about your call-to-action.

Always include a call-to-action in your email marketing. Attorney at Work suggests including it at the top and bottom of your email. Your call-to-action can be a request for your email recipients to call or email your firm, follow your firm on social media, or visit your firm’s website. Your call-to-action should make it simple for your readers to reach out to you or find out more about your firm.

For more email marketing tips, click here to read the article by Attorney at Work.