Authored By: Candace Whitman
Not every online review can be a five-star review, but that may not be such a bad thing. According to Brad Severson of Lawyer Marketing, even three and four star reviews can be invaluable to consumers who are looking for an attorney to hire. In other words, don’t be discouraged by the more casual or mixed reviews that may pop up online about your firm.
Articulate and detailed five-star reviews are, of course, a great asset to any firm’s online reputation, but if that is all that is to be found then some consumers may become skeptical. Brad Severson of Lawyer Marketing, says, “Don’t aim low, but don’t discredit the appeal of mid-range reviews.”
For example, the average consumer may be comforted to read an online review written by a past client who had positive feedback to give about you and your services even though their case was not won or they felt your services were too expensive. Don’t focus completely on the cons of online reviews, but instead try seeing how these mixed reviews can be useful to your reputation as well.
To read the full article, which includes hypothetical online reviews, click here.
Photo Credit: Olegdudko