As an attorney, you probably rely quite a bit on your website creating traffic for your business. You may have heard of SEO (search engine optimization) and how your SEO score determines where your website shows up in an online search. One factor that people have a variance of opinion on relating to your SEO score is PageRank.
So what is PageRank? PageRank was designed in the mid-90s by Google, and the goal of it was to organize online information based off of a ranking system. The number and quality of links to a web page directly correlates to the importance of the website. Therefore, the more quality links your website has, the higher the rank. The attorneys’ concerns lie in what the effects of this algorithm has upon their law firm’s website, specifically SEO.
Not to worry though! LawLytics recently wrote an article titled, “Why Google PageRank’s Death is Irrelevant to Law Firm SEO,” that explains 3 key ideas why this doesn’t matter for you law firm’s SEO. To view these concepts and the entire article, click here!
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