Authored By: Krista Kemmerly
Voice Search is impacting digital marketing in a big way. According to Google, it is the fastest growing type of user search. In a recent article on Lawyer Marketing Jordan Schuetzle provided tips and tricks for adapting to this new type of search to better your law firm.
Here’s two of Jordan Schuetzle’s tips:
- First things first, you need words that lead to action. This means you need to differentiate words from text. Potential clients that are using voice search are looking for quick answers to conversational questions beginning with words such as who, what, where, when and why. In your research you will find voice searches tend to be longer than text.
- Another helpful tip is to determine what the customers are asking. Going out into the field and getting a real response on how people would word a certain question to Siri or Alexa. If you can figure out what potential clients are asking you will be able to center your web content around those findings.
These suggestions may seem a bit technical, but if you follow all of Schuetzle’s tips and tricks, found here, your firm will be ahead of the game as voice searches continue to increase in popularity.
Photo Credit: Sifotography