Authored By: Candace Whitman
It’s time to begin wrapping up 2017 and setting your sights on the new year. Sean Sands, Digital Marketing Expert with FindLaw, provides a few marketing tips to help you get your law practice ready for 2018.
If your firm has a blog, you may have experienced the frustration of coming up with blog ideas, especially during busy times. At the end of this year, think about your future self and sit down to “build a content calendar.” Coming up with a flexible schedule for your upcoming blog content and social media posts can help your 2018 run smoother; this can include marking down the days you want to post, brainstorming blog ideas, or stockpiling a few blogs to post later when you are pressed for time.
Another tip Sands gives in his article is to take some time to evaluate your online reviews. It is important to ensure that there are enough online reviews available about your firm for consumers to confidently choose you over other firms. Sands suggests sending holiday cards to former clients to thank them and, if the bar association in your state allows it, encourage them to leave your firm an online review.
In addition to looking at your online reviews, you may also want to check that the information available online about your firm is updated; this includes your firm’s name, phone number, address, etc. There are numerous directories online that you may want to check for inaccuracies.
To read the full article, click here. Good luck with your 2018 preparations!
Photo Credit: Hongqi Zhang