Authored By: Krista Kemmerly

Many lawyers look to search engine optimization (SEO) when wanting to grow their firm. However, savvy lawyers look to SEO without using any tricks or hacks.

The goal is to be able to market who you are and what you do in order to gain loyal clientele. Aaron Street of the lawyerist.com, shares 8 no-risk tips for online marketing. Below are a few to help you start implementing today.

Speak and Teach

Use your area of expertise to be a guest speaker. Whether it be at a law school or client industry event, using said opportunities will be beneficial.

 Stay Engaged with Friends, Colleagues, Former Clients, Mentors and Mentees

Social networking is always a great way to do online marketing. When you share information or offer help to your network they will, more than likely, be willing to pass along that information to potential clients.

 Be a Leader in your Community

Do more than your job description. Go out in the community and volunteer, maybe run for local office. Get your name out there in a positive way! Doing so will lead to website listings from a wide variety of organizations.

Serve Clients Well and encourage them to Tell Others about it

A happy client equals a positive reputation. They are the ones who spread the word, they will help get your name out there online and offline. Have your clients write reviews to help your credibility.

These are only a few of the tricks listed to help master SEO. For all 8 visit Aaron’s article here.

Photo Credit: Cathy Yeulet