Authored By: Ollie Lammers

Visual storytelling is a different form of marketing that can help your firm beyond using the usual blog posts or articles. According to LexBlog, visual storytelling consists of graphics, images, and video that your audience can interact with and consume.

Some of the ways your firm can incorporate visual storytelling includes:

• Infographics
• Animated videos
• SlideShare decks
• Social media graphics
• E-books
• Presentation graphics

According to LexBlog, visual storytelling is effective because it reflects how people learn, digest information, and consume content online. Most people don’t read long posts and often watch short videos or other eye-catching visuals.

Breaking up your firm’s posts with visuals can be more enticing to your audience and will encourage your audience to interact with your posts.

You can also find ways to re-purpose some of your old blog posts or firm updates by reposting on social media with a picture or video.

For more information on visual storytelling, click here.