In marketing and business environments, we are always searching for ways to improve our Search Engine Optimization (SEO) and stay ahead of the competition.
In a recent article by Darwin Digital Content Principal Monica Romeri, the success of SEO in 2014 depends on your business’s ability to create “social” content. Romeri states that “every time your content is liked on Facebook, tweeted on Twitter, “+1ed” on Google+ or shared on LinkedIn, it receives a stamp of approval—boosting its reach, increasing website traffic, enhancing SEO, and inciting greater lead generation and conversion.”
Here are a couple of Romeri’s tips on how to use social media to boost your SEO:
- Embrace Google+ and AuthorRank: Let’s face it. If you want a better ranking on the world’s top search engine, you have to use more of their products. “Due to AuthorRank, the social media influence and reach of content creators has a major impact on their search rankings.” If you already have a Google+ page for your business, be sure to set up Google Authorship to build a creditable online reputation.
- Use Coordinated, Social Content Promotion: Once you have created content, social sharing is crucial. “Amplify your social presence with coordinated cross-channel social promotion, which calls for a planned marketing effort across all your social media channels, such as Facebook, Twitter, LinkedIn and Google+.” Always maintain a consistent message but feel free to tailor the content to fit each social media network’s culture.
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