Authored By: Ollie Lammers
Creating content to build your brand is an ongoing process. A great way to help build your brand is to learn how to write persuasively and appeal to potential clients and referral sources. According to Jay Harrington's Attorneyatwork.com article, here are a few ways to appeal to your marketing audience by writing persuasively.
Connecting with Your Audience.
When creating content like articles or blogs, you want to ensure your audience cares about the material you are sharing with them. While facts and logic are essential to share, you also want to connect with your audience emotionally.
Potential clients want to hire attorneys who understand what they are experiencing. Creating and sharing content that appeals to their emotions helps them connect to you before meeting you or hiring you as their lawyer.
When choosing content, consider how you relate to it and how it has impacted you professionally. Sharing how certain cases or types of cases have impacted you will help your potential clients understand why you are fighting for justice on behalf of your clients every day.
You can consider sharing "wins" that you have been able to accomplish for your clients and how it has changed your clients' life. Sharing the impacts of a client's case can help them decide if they want to seek litigation and if they want you as their attorney.
For more ideas on writing persuasively, click here to read Jay Harrington's Attorneyatwork.com article.