With an inbox full of emails from reward programs to spammers, how can your law firm’s email stand out?
In a recent article, Attorney Andrew Cabasso shares some helpful tips to improve your law firm’s email marketing campaigns.
Below are a few of his suggestions:
- Review Email Campaign Metrics: Once you have an email marketing software, you will need to evaluate if your emails are engaging your subscribers. “The most important metric for your campaign should be open rate, followed by click rate.” Please note, testing different subject lines and delivery days/times will impact these metrics so feel free to A/B test.
- Educational Series: This type of email campaign is a great way to educate your audience about your practice. “The series should contain anywhere from 6–12 emails sent sequentially over several weeks to inform your clients. It should end with a call-to-action to either hire you or buy a product (such as your new book).”
- Urgent Update in the Law: “By blasting out an email shortly after a new case or statute, you have the opportunity to help your clients understand what is going on and let them know what they need to do.” This type of campaign lets your subscribers know you care and available if they have questions.
Be sure to check out the full list of campaign tips from Attorney Cabasso to try and help your law firm emails attract new clients and engage referral sources.
Photo Credit: Rancz Andrei