Authored By: Krista Kemmerly
When it comes to representing your clients, it’s important to understand the differences between each individual.
This is where marketing plays a large role in your firm. Stachenfeld reports that law is a “personal” service business.
It’s imperative for lawyers to realize you are dealing with individual people. Grasping that each client is different challenges marketing to take different approaches to see which ways work best to suit the clientele. Attorneys should maintain an open mind and understand change is inevitable.
Stachenfeld reports that there isn’t going to be that one type of approach that works with every single one of your clients. Once you come to terms with that, you will be able to successfully meet each one of your client’s needs.
To read Bruce Stachenfeld’s full article, click here.
Photo Credit: ssilver