Facebook Ads: they can either work for you or against you. A good Facebook Ads campaign can bring in new prospects, build stronger relationships with existing clients, and boost your firm’s revenue; but a bad Facebook Ad will get you absolutely nowhere. Sound familiar? Well, if you are consistently shelling out time and money to create ads with no return, you may not need to throw in the towel just yet. A team of legal marketing experts at Network Affiliates, Inc. has figured out a solution to this common problem, or rather five of them.
- Target Your Followers: Facebook Ads should be tailored and focused on a narrow audience: your followers. They shouldn’t mirror the same marketing message you’d include in a television commercial that reaches far and wide. On Facebook, law firms have the ability to market to people who already value their practice, work or reputation.
- Use an Inspiring Image: Images are generally the first thing a follower will notice about your Facebook Ad. There is no golden ticket for which ones work best for every user, but experimenting with different image options can put you on the right track. It’s a faster way to generate more clicks and may save you money down the line.
- Don’t Just Test the Images: Trying out different images may give you greater accuracy in what visual elements work for your followers, but testing other aspects of your Ads campaign is also essential. Research and track the success of things like titles, landing pages, text, and demographics.
- Act with Immediacy: Once you’ve run tests to see which of your Facebook Ads are generating the most results and conversions, use that method and double your output. Seize the opportunity to capitalize on what’s working for your firm right now.
- Adapt with the Metrics: Use metrics to tweak and mold your ads with the shifting trends. Being flexible in this area will keep your firm’s social marketing strategy from waning, even if one of your campaigns begins to underperform.
Network Affiliates, Inc. says a crafting a good Facebook Ad all comes down to balance. If that lies in investing 80% in a campaign you know will deliver results and 20% in testing new content and designs, try that. Or it may be that 50/50 works better for your firm. The agency says the goal is simply to make sure you’re able to compete successfully using this powerful, marketing tool.
To read Network Affiliates, Inc.’s full article, click here.
Photo Credit: Varin Rattanaburi