Authored By: Krista Kemmerly
Ashenmacher has found that legal consumers find free consultations to be a top feature when they are considering which law firms to hire.
However, the legal marketing blogger says some time-strapped attorneys wish they could share the resources that free consultations require more profitably.
Ashenmacher says there are 5 points to keep in mind when giving free legal advice.
- Understand Meetings Are An Audition:
You must realize you aren’t the only one in decision mode. Your goal is to sell your firm to take on new clients. Make a connection with the potential client. Once you have the relationship, you’re becoming closer and closer to landing a paying client during this marketing process.
- Keep Up With The Competition…Or Leave It In The Dust:
You don’t want to give too much free legal advice, because then people could take advantage of the situation. Take time to think about the cases being presented to you and look at it through a marketing prospective. Would the case be beneficial for your image?
Ashenmacher says lawyers should continue to be open minded when it comes to giving free legal advice, but also be mindful of how much is too much.
Click here for the last 3 steps and for Ashenmacher’s full article.
Photo Credit: kzenon