Authored by: Ollie Lammers
LinkedIn can be a valuable resource to make connections, further your law firm, and stay in touch with your peers. There are some definite don’ts of making connections on your LinkedIn account.
According to Tom Hixon’s LexBlog article, here is a list of do not’s for using your LinkedIn account to develop your law firm business.
Do not send invitations to people you don’t know on LinkedIn. Even if you have multiple connections in common, people can be wary of your account being fake or even a robot. This can harm your law firm brand and make it difficult for you to make more connections.
Don’t send invitations without a short note. Even something as simple as “Hi (Insert Name)! Excited to connect with you here. Hope you are doing well!” If possible, try to personalize your note even more.
Don’t send unprompted messages trying to sell your law firm services. People don’t like receiving messages from people selling them something. While it might seem more personal on LinkedIn, it will likely annoy a potential client. The potential client won’t respond or might even block you because your account seems like a robot.
Try naturally interacting with people on LinkedIn posts with conversations that are already happening. If the conversation turns into an opportunity to share about your law firm’s business, put the ball in their court. Even mentioning that you’ve covered a similar case and have advice if they need any is an excellent way to start a conversation.
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