Authored By: Iris Garrett
When someone gets hurt in an accident, they often act immediately—calling the police, their insurance company, and many times, a personal injury attorney. Emotions run high, and decision-making may hit an all-time low. If this were to happen, would your law firm be easy to find online?
In FindLaw’s new Personal Injury Legal Consumer Report, researchers found that 79 percent of personal injury victims reached out to an attorney as their first action, and 66 percent contacted one within a week of their incident. The study also found that more than 60 percent of personal injury consumers use a mobile device for their legal searches and 48 percent use one to contact a lawyer.
Researchers say personal injury attorneys need to make sure their website is mobile-optimized so these on-the-go prospects, don’t go with a competitor to help after an accident.
Forget the Desktop-Only Mindset– Researchers suggest converting to a “mobile-first” website, one where the messaging is pertinent to a personal injury consumer and reflects their sense of urgency.
Get Connected with a Click – Researchers say to make sure there’s a one-touch option on your website for consumers to easily call or email you. If your site forces them to search for a phone number, write it down and dial manually, they may move on.
Remember Speed – Researchers say personal injury consumers will likely leave your website if it loads too slowly, and according to Google, 61 percent of users probably won’t return to it either if the site takes too much time. Make sure your site can keep up by testing its speed.
For more insight into personal injury consumers and their mobile phone use, read FindLaw’s full report.
Photo Credit: Cathy Yeulet