Facebook has released a new form of posting for Pages that allows managers more control of targeting. Unpublished posts, or “dark posts,” can improve your page’s ability to test content, according to a recent article by advertising professional Emily Wilson.
Ms. Wilson states that in the past Facebook would only “allow Page Managers to limit their posts to specific groups of fans” with targeted posts, but the new “unpublished posts give Page Managers total control over who sees what message.” This new form of posting is unique because you can create posts strictly for promotion purposes targeting a specific population without them showing up on your Page.
Remember moderation is crucial for any form of advertising. “Promoting unpublished posts that have nothing to do with what your Page offers, what your product does, or what your brand is about are misleading and will only result in your losing fans and Edgerank,” adds Ms. Wilson.
Be sure to read Ms. Wilson’s complete article, “Unpublished Posts: Using “Dark Posts” On Facebook To Test Content” to learn how to get started.