Authored By: Candace Whitman
With more and more people of all ages watching television shows and movies on Apple TV, Hulu, Amazon, and other TV subscriptions services, there is a new opportunity for lawyers and law firms to advertise through internet-based TV advertising as opposed to traditional TV advertising.
According to Page 1 Solutions, LLC., these platforms, called “over-the-top” (OTT) services, are a much more targeted and inexpensive way to deliver television advertising and compete with the big advertisers in the market.
OTT ads can be targeted by location, age, gender, income, interests, and intent. OTT ads are short at 15-30 seconds and cannot be skipped or fast-forwarded.