Authored By: Ollie Lammers
According to Lawyermarketing.com, creating a content “pillar” is a great way to continuously market your firm. Lawyermarketing.com, defines “pillar” content as content to boast your firm using sources like blogging or webinars.
According to Lawyermarketing.com, here is one of the components of a content pillar:
You don’t want your content to be too specific. Topics should be broad enough that you can expand on them in the future. If your firm focuses on personal injury, you could create content on the impact of major car accidents on someone’s life.
With creating a broader topic, you can create content online multiple different ways to inform people. Here are some of the ways you can spread your information:
- Social Media
- Online ads
- Case study
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