Authored By: Iris Garrett
The hunt for new clients can feel like it never truly ends, especially for solo attorneys and those running their own firms. According to the 2016 State of the U.S. Small Law Firm Survey, 78-percent of small law firms say finding new clients is one of their biggest challenges. Another challenge for small law firms? Marketing, an area that goes hand in hand with attracting and engaging potential clients. So how can you combat both challenges, bring in new business, all whilst practicing law? Think about ways to stand out.
In an article in Above the Law, Amy Larson details several ways for solo and small law firms to strategically attract, engage, retain, and get referred by clients. We’ve outlined a few of her tips below.
Attracting Clients – Larson says providing a strong, clear image of your law firm can help attract your ideal clients, but make sure that it is accessible on any device or channel they may use to find you. She also suggests targeting only prospects whose needs and preferences align with your firm.
Engaging Clients – Larson says the best way to engage with prospective clients is by understanding their needs, knowing your differentiators and moving faster than your competition. Before a meeting, she suggests getting a feel for your potential client’s risks and how your firm can provide them with a competitive advantage.
Retaining Clients –Larson says providing clients with high-quality engagement, transparency, excellent service and quick responsiveness to their needs will keep them coming back to your firm. She also suggests delving into new practice areas, so clients don’t turn to a competitor with more specialties.
Getting Referrals from Clients – Larson says your clients can be your biggest advocates, and not just through word of mouth. She also suggests providing a digital platform so they can easily refer new business to your firm.
To read Amy Larson’s full article, click here.
Photo Credit: Vadim Guzhva