Authored By: Ollie Lammers
Marketing a law firm can be challenging from posting on social media to website content. Keeping track of strategy, schedules, and reporting on what’s working for marketing the firm can be difficult.
Here are a few ways to stay inspired and organized for marketing your firm according to Lawyermarketing.com:
- Plan Your Content.
Keeping a calendar of planned content can make it easier for your firm’s social media. You can easily plan out monthly content and work to eventually weekly planned content. Having this on your calendar can also make it easier for your brand to be consistent.
Social media management tools are another way to plan your content. Using websites like Hootsuite can allow you to monitor, schedule, and review analytics from different social media websites.
According to Stanford Persuasive Technology Lab, almost 50 percent of people say a website’s design is their number one criteria when deciding on a company’s credibility.
Here are some ways to update your website:
- Rely on images instead of text.
- Link the firm’s logo to the website’s homepage.
- Hyperlink all emails and phone numbers.
- Avoid animation or rotating sliders.
For more information on tips for Legal Marketing click here.