Authored by: Ollie Lammers
According to Attorneyatwork.com, referrals can account for anywhere between 25% to 80% of a firm’s annual business. If your firm is made up mostly of referrals, you realize they are an important source for your firm’s continued success.
Referral sources can come from places like former clients, former colleagues, and friends.
While referrals are a great way to keep business coming in, there are ways you can increase your referral numbers and the types of referrals you receive.
Check out some of these tips from Attorneyatwork.com to fuel referrals:
- Who’s Referring You?
Create or upgrade a system to keep track of who refers you. You and your staff should try to update this system as referrals come into your law firm. Make sure your system contains a way to mark who referred the client, what firm they are with, and the client’s name. Keeping track of who exactly is referring you also gives you the opportunity to refer clients to them in the future.
- Be Proactive.
Find ways to communicate with your referral sources at least once a year in a personalized manner. The key to succeeding is by planning. Reach out to them and have a proactive conversation. Express your appreciation for them that they send referrals to you.
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