Authored By: Ollie Lammers
A captivating bio on your social media or website can give potential clients a glimpse into the kind of lawyer you are. Here are some steps suggested by LawyerMarketing.com in order to write an engaging bio:
- Look at bios.
Try looking at bios of lawyers in your area or lawyers you respect. Having an idea of what their bio looks like could help you decide what to include or not to include in your bio. Remember when looking for bios to look at LinkedIn, Facebook, Twitter and their website. Seeing one person’s bio across multiple platforms can help you decide how to implement your own bio.
- What do I include in my bio?
Remember to keep your audience in mind as you start to brainstorm on what to include in your bio. Some things you can include are job title, firm information, community service, family facts, recent recognition, or hobbies. A bio is a narrative not a resume so including some fun personal information can be a way for potential clients to have a glimpse of who you are.
- Be Brief.
A good rule of thumb is to have your bio be 300 words or less. While you have many accomplishments or hobbies you would like to share, it is best to keep it short. Don’t go into details on a specific case you won or your time as a law student. Be brief with information about your accomplishments or things you hope to accomplish in your bio.
For more steps and a template for an engaging bio, click here.