Blog posts, email newsletters, videos, social media posts and webinars are all forms of content marketing. Today, content marketing strategies are crucial to a business’s inbound marketing plan and improving relationships with new and existing clients.
In a recent blog, Jayson DeMers examines the top seven content marketing trends and how they will impact business growth in 2014.
Here are a few of the trends explained by Jayson:
- Businesses will finally be able to define content marketing: “Throughout 2014, I believe businesses will increasingly be able to explain what content marketing is, how it aligns with their larger business goals, and why it’s important.”
- Mobile content marketing strategies will separate winners from the rest of the pack: “Creating content that can be read ‘on the go’ will become increasingly important, which means mobile-friendly formatting, shorter and more actionable blog posts, and considering which devices your audience will be using to access your content.”
- Location-based content marketing will provide huge ROI for brick-and-mortar businesses: “Brick-and-mortar storefronts that fail to adopt location-based content marketing strategies will see sales decline as their competitors cannibalize those sales with location-based flash deals, offers, and coupons.”
View the full article “The Top 7 Content Marketing Trends That Will Dominate 2014”
Take some time this month to evaluate your law firm’s content marketing strategy and discuss how content marketing can help you reach your goals in 2014.