Authored By: Candace Whitman
Your bio on your law firm’s website is important because it is what many prospective clients will look at to get an idea of who you are and determine if you are a good fit for them. Ruth Carter, lawyer and contributor for Attorney at Work, shared some tips and insights on how to write the best attorney bio.
- Keep your bio short and think about what your prospective client would most like to know.
If your bio is long, prospective clients may not bother to read it all. Tell a little bit about yourself and focus mainly on why someone would want to hire you. Carter suggests breaking up text with headings so readers can easily find the information they want to know.
Instead of listing all of your accomplishments, Carter states that you may want to consider condensing it down to the most important information and adding a link to your LinkedIn profile for prospective clients who want to know more about your professional accomplishments.
- Add a bit of personality.
Tell your potential clients a little bit about your personal life. In her article, Carter says that “people hire people” so feel free to talk about your family, your hobbies, etc., if you are comfortable doing so.
For more tips on writing an effective attorney bio, click here to read Attorney at Work’s article.
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