Celebrating 27 Years of Supporting Plaintiff Law Firms

This year, Advocate Capital proudly celebrates 27 years of serving plaintiff law firms across the country. Since our founding in 1999, our mission has remained steadfast: to help an ever-increasing number of plaintiff firms get even better results for their clients.

Along the way, we have built lasting relationships with our clients, celebrated their successes, and supported them through the unique challenges of running a plaintiff practice. Our longevity is a testament to the dedication of our team members, the loyalty of our clients, and our commitment to continuous innovation. From developing software designed specifically for plaintiff firms through AdvoTrac to providing personalized service through experienced Account Managers, we remain focused on helping attorneys operate more strategically and efficiently.

As we reflect on the past 27 years, we are filled with gratitude. To our clients: thank you for entrusting us with a role in your important work. Every day, you advocate for individuals and families during some of the most difficult moments of their lives, and we are honored to support your efforts.

To our team members, thank you for your passion, expertise, and unwavering commitment to our mission. Your dedication has helped shape Advocate Capital into the company it is today.

While anniversaries provide an opportunity to look back, they also inspire us to look ahead. We remain committed to evolving alongside the firms we serve, investing in innovative solutions, and continuing to provide the financial support that empowers attorneys to achieve the best possible outcomes for their clients.

For 27 years, Advocate Capital has stood beside plaintiff law firms as a strategic partner in their pursuit of justice. We are proud of what we have accomplished together, and we are excited for what the future holds.

Here's to 27 years, and to the many milestones still to come.

About Donna A. Jones

Donna Jones is the President at Advocate Capital, which became a part of Pinnacle in 2019. Ms. Jones is a member of the Board of Directors of Advocate Capital and serves as a member of the Credit Committee. Her responsibilities include education and training of Advocate Capital staff regarding civil litigation, coaching new clients on the fundamentals of Advocate’s online services, as well as its proprietary software application, AdvoTrac®, and all activities related to existing and prospective clients.