Instagram for Law Firms

Social media is a great way to connect with your community and potential clients. It allows you to put out information, as well as invite users to engage back with you. Here are a few tips for your firm’s Instagram.

1. Make sure you have an Instagram account set up and are posting regularly. Often, when consumers are looking for a business, they will check their social media accounts. Plus, as you gain more followers, you can engage with your community.
2. Create videos. Video content does well on Instagram. Short, simple videos are a great place to start. Talk about a recent case, showcase an event or service project your team is involved in, look up trending sounds for video content, or share safety/security tips relevant to your firm’s practice area.
3. Feature real people. Using photos/videos of real people shows authenticity and engages users. Get in the habit of thinking about taking photos/videos anytime you can, whether that be around the office, at an employee gathering, or during a service project.

Social media is a great tool for your business, and posting the right content is important. It can take time to develop a following and get to know what content is best for your audience, but these tips are a great place to start or boost your Instagram growth. 

About Donna A. Jones

Donna Jones is the President at Advocate Capital, which became a part of Pinnacle in 2019. Ms. Jones is a member of the Board of Directors of Advocate Capital and serves as a member of the Credit Committee. Her responsibilities include education and training of Advocate Capital staff regarding civil litigation, coaching new clients on the fundamentals of Advocate’s online services, as well as its proprietary software application, AdvoTrac®, and all activities related to existing and prospective clients.