Planning Your "Elevator Pitch" That Best Represents Your Law Firm

Everyone knows about the "elevator speech." It is the term for the quick pitch you give about yourself when someone asks what you do. But have you taken the time to think about how you will answer that question in a way that best represents you as a lawyer and your law firm? 

It can be helpful to take some time to plan and practice your elevator pitch so the next time you are asked about what you do at a party, networking event, or trial lawyer association conference, you are ready to make a connection and show that person who you are and what your law firm represents. 

Sally J. Schmidt of Attorney at Work says that you should tailor your pitch to the person you are talking to. If you are speaking with someone in the legal field that may become a referral source then you can use more legal jargon but if you are speaking with a potential client then you may want to explain more simply. 

Although planning and practicing can be beneficial, you want to sound genuine and enthusiastic. Explain what type of law you practice, why you do what you do, and what makes you stand out from other law firms. 

First impressions are always important, especially when you have limited time to make someone remember you and your law firm. For more tips on giving a great elevator pitch, click here to read Schmidt's Attorney at Work article. 

About Donna A. Jones

Donna Jones is the President at Advocate Capital, which became a part of Pinnacle in 2019. Ms. Jones is a member of the Board of Directors of Advocate Capital and serves as a member of the Credit Committee. Her responsibilities include education and training of Advocate Capital staff regarding civil litigation, coaching new clients on the fundamentals of Advocate’s online services, as well as its proprietary software application, AdvoTrac®, and all activities related to existing and prospective clients.