Reaching Your Law Firm’s Audience Through Reddit and Quora

Authored By: Candace Whitman

When it comes to law firm marketing, it’s often said that you need to meet your audience where they are and provide value by creating marketing content that answers the real questions they ask. One of the growing ways your firm can accomplish this is by creating an account for your law firm on Reddit and Quora.

These are websites where people ask questions and have conversations about a variety of topics, including legal matters. Your firm can join subreddits, browse topics related to your practice areas, and check them periodically to see if there are opportunities for you to respond. By providing answers and insights, your firm can demonstrate its expertise to potential clients who may come across the post in search of answers.

Annette Choti, a digital marketing expert, said in her article for Attorney at Work that it is important to include proper disclaimers when necessary and to focus on being informative and helpful rather than promoting your law firm. Choti advises that many subreddits have different rules on self-promotion, so it is best to let your knowledge speak for itself.

Being active on these websites can also have an SEO impact for your firm. Reddit and Quora are referenced frequently by search engines like Google in their AI overviews. Consumers often read the AI overview rather than visiting individual websites, which makes it important to be cited either on your firm’s website or in forums like Reddit and Quora.

Digital marketing is ever-changing, so it’s beneficial to continue learning about new ways to reach your law firm’s audience.

About Donna A. Jones

Donna Jones is the President at Advocate Capital, which became a part of Pinnacle in 2019. Ms. Jones is a member of the Board of Directors of Advocate Capital and serves as a member of the Credit Committee. Her responsibilities include education and training of Advocate Capital staff regarding civil litigation, coaching new clients on the fundamentals of Advocate’s online services, as well as its proprietary software application, AdvoTrac®, and all activities related to existing and prospective clients.