Who We Are
We are a team of businesspeople who are passionate about helping plaintiff attorneys get even better results for their clients, mainly through our AdvoTrac® Case Expense Funding Service. As Seventh Amendment advocates, we are always looking for ways to encourage, educate and support our law firm clients as they pursue justice on their clients’ behalf.
Contingent-fee law firms are truly the keys to the civil courthouses in our country, and yet they face so many financial challenges. Our case expense funding product is the only financial advantage that is available to such firms.
Using our proprietary AdvoTrac® software, we track our client law firms’ lines of credit on a case-by-case basis so that the borrowing costs can ultimately be recouped from the cases themselves. So the net cost of borrowing is zero for the cases that the firms win (or from which they at least get their case expenses back). More details about lawyer financing can be found here.
Our clients are among the best and brightest trial law firms from all over the United States. We have enjoyed consistent and considerable growth since our start in 1999 and are funding tens of thousands of cases in our system at any given moment! We look forward to adding you to our family of “raving fan” clients.

Meet a Few Members of Our Team
Strategic Solutions
Executive Client Managers
Training
Executive Leadership
Green Initiatives
The Advocate Capital team also wants to make sure that we are doing our part to help our clients make an impact. Every time that we add a new client, we donate to the Arbor Day Foundation’s Plant 10 trees in our Nation’s Forest program in our client’s honor. Total Tree Count: 7,695.
The Green Initiative was developed by Advocate Capital’s Management Team to not only eliminate waste but to live up to a higher caliber of how our business does business. Advocate Capital’s CEO, Michael J. Swanson, commented “We believe that we have the opportunity and responsibility to do great things. Being a responsible corporate citizen includes doing our part to care for the environment.”
In 2010, we became a 100% paperless company for all internal operations. And we also eliminated the need to mail paper invoices. By emailing our clients’ invoices we estimate that they save about 15,000 sheets of paper annually, not to mention the printer ink, postage, and labor savings! The decision was also made to turn our internal operations into a paperless system. Not only did this make good financial and business sense but it sparked what is now the Advocate Capital, Inc. Green Initiative.
The 3 R’s…
Reduce — Packaging is big part in day-to-day operation for many companies. However, more packaging results in more waste. Our goal is to purchase items with little packaging required and use packaging that’s reusable.
When we need additional office furniture, we usually opt for used furniture that looks and works just as good as new. We also have opted to only buy and use recycled paper. Lastly, the lunchroom is equipped with dishes, glasses, and utensils to eliminate the need for disposable items like water bottles and paper plates.
Regulate — To eliminate unnecessary usage the Advocate Capital team turns off lights when leaving rooms for extended periods of time. We also maximize computer efficiency by setting all of their computers to go to sleep automatically when not in use. And we are also pleased to announce that our building now has solar panels in an effort to reduce energy consumption from the power grid.
Recycle — Did you know that recycling one soda can produces enough energy to light a 100 watt light bulb for 4 hours? That being said, Advocate Capital is careful to recycle aluminum cans. We also have paper recycling buckets in every employee’s office.
Our website is hosted on 100% green servers provided by Page 1 Solutions and the Rackspace “Greenspace Initiative.”