Social media is an important tool for your firm. It can help you get in front of potential clients and allow you to personally connect with them in a space where you otherwise may not have been able to. Check out these tips from Attorney at Work for ways that you can optimize your Facebook page to get the most out of it.
Use Photos and Videos
Visuals, like photos and videos, are attention-grabbing for social media. While users may not stop and read a lengthy post, they’re more likely to stop their scroll for a video, photo, or colorful graphic. Facebook is also more likely to show visual content to more users.
A few tips to keep in mind when posting video content:
- Try to keep video content to three minutes or less
- Use your keywords in the video’s title and description
- Upload videos directly to Facebook instead of embedding or posting a link from another site
A lot of your potential clients will come from people in your local community. Get involved and share about local issues and events, current events, and things that are relevant to your specific audience.
You can also engage with clients, other lawyers and professionals, colleagues, and other law firms. Like, comment on, and share their content to further develop your social network.
Start Using Facebook Ads
Facebook ads are relatively inexpensive, and you can boost content that you are already sharing. Choose posts that are doing well, or seem like they might interest your audience, so they will get a higher reach.
Consistent + Persistent
It will take consistency and persistence to grow your firm’s Facebook. You don’t need a ton of lengthy posts, and it doesn’t need to be overwhelming. Focus on posting consistently. Post quality, easily readable, and interesting content, and continue to engage. Grow your network, and always be on the lookout for the “new thing” Facebook has to offer.
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