The law firm industry is growing in size every day it’s easy to be forgotten with the mix of competitors. Make sure your law firm pops into prospects heads first when they find themselves in need of a good lawyer. The Rainmaker Blog recently posted an article pin pointing a few ideas to consider to help your law firm be remembered.
- Focus on the question that every client wants to know: What's in it for me?
- What differentiates your service from everyone else?
- All of your communication must be emotionally impactful.
- Distinguish your benefits from your features and communicate them clearly.
- Reduce the risk of working with you.
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