It seems like every quarter Google releases an update or new algorithm. On Nov. 19, another update was released and this time it concerns Google’s Search Quality Rating Guidelines. What are these updates and how will they impact your law firm?
In a recent article, LawLytics Community Manager Victoria Blute shares topics lawyers need to be aware of and how it may impact their current search engine ranking. Here are a few of her examples:
- Difficult mobile data entry. Example: typing on mobile phones can be hard; additionally, voice recognition doesn’t always work.
- How a site works on small screen sizes. Example: Even if a site is “mobile-friendly,” a small screen size can still make some phone features difficult to use.
- Other aspects of difficult-to-use webpages. (i.e., side-scrolling, menus and navigation that don’t work on mobile phones, improperly sized images, inability to access Flash, etc.)
Google SEO is crucial to online marketing and it’s important for lawyers to keep these updates in mind. As Ms. Blute states, “Between these new Google guidelines, updates to Google’s Penguin and the introduction of artificial intelligence like RankBrain, lawyers will want to be sure that their website — desktop or mobile — follows Google’s guidelines and provides visitors with an enjoyable experience.”
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