Authored By: Candace Whitman
Facebook is a great place to connect with your prospective law firm clients. Your firm may want to consider putting some of your marketing budget into Facebook ads. Adrian Aguilera provided some Facebook advertising tips in a recent blog for LexBlog.
Aguilera suggests you create an ad that links back to a blog on your website that shows your expertise as a firm, like “What to do after you’ve been in a car accident,” followed by a call-to-action. Aguilera says, “These actions could include subscribing to an email newsletter, downloading an ebook, or joining an informative law firm Facebook group webinar/Q&A session that you or a fellow attorney issues.”
After you get your ad running, you will want to pay attention to the analytics to see what is doing well and what is not. Aguilera explains that the most telling metrics are page views, clicks, and leads. These metrics will show you the people who took some sort of action after seeing your ad.
For more Facebook ads tips, including how to set up your ad, click here to read Aguilera’s post on LexBlog.