Authored by: Ollie Lammers
According to Attorneyatwork.com, most clients want lawyers who are considered experts.
Content showing your expertise markets yourself even when you don’t have time to market you or your firm. Content showing you are a leading expert in a specific legal field provides insight regarding your ideas and insights to prospective clients.
Becoming a thought leader or expert in a field can help your firm grow but it won’t happen right away. Being a thought leader is a long game meaning that it takes more than casually writing articles here or there. To become a thought leader, you will need to have a clear strategy about who you are creating content for.
According to Attorneyatwork.com, here are some of the things to consider when becoming a thought leader:
- Find Your Niche.
Creating general content can have your videos, blogs, or podcast become lost in the vastness that is the internet. Focus on a specific interest that will apply to a smaller niche of people including potential clients. Keep in mind that you want your content to be things you can expand on and have subtopics as well.
- Consume Content.
To create effective content, it’s important to consume content as well. Find a few thought leaders (they can be lawyers or non-lawyers that you enjoy the content they put out). Watch, read, or listen to whatever content they put out. Listening to podcasts, watching videos, or reading articles can help inspire the content you want associated with your personal brand.
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Photo Credit: Dmitrii Shironosov