Authored by: Ollie Lammers
Marketing your law firm is one of the best ways to ensure your law firm has a presence. You can inform people about your firm through social media, videos, websites, billboards, and commercials. While there are many different ways to market your firm, you need to know the most successful tool for your firm.
According to Mark Homer’s Attorneyatwork.com article, here are some benefits of knowing your law firm’s marketing metrics:
Knowing where prospective clients see your law firm online is essential. Understanding where clients learn about your firm can help you understand how often your firm should be posting on social media or even paying for online ads. Consider asking clients how they learned about your law firm. Or why did they decide to choose your firm to fight for justice on their behalf? You can ask these questions after or during litigation with your client. After litigation might be your best option as you can also ask them for feedback on the services you provided them and how you can improve in the future.
Tracking and Analyzing
After you’ve implemented a way to know how your clients choose you as their attorney, you need to find a way to track and analyze the information. You can create a spreadsheet to track how many clients say how they found your firm. Consider studying the information you receive from your clients monthly or quarterly to see why clients end up choosing you and your firm. Also, look at how much money and time you spend on social media posts, videos, and online ads. Looking at all of this information can help you and your team decide where you should be spending more money and time to obtain new clients.
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