Authored by: Ollie Lammers
Branding your law firm is more than just creating a logo and choosing the colors associated with your firm. Law firm branding is also about how people perceive your firm.
According to Attorneyatwork.com, here are some things you should consider examining when defining your firm’s brand:
- Firm’s Values.
Find a way to include your firm’s values on your website. Consider what made you become a lawyer or start your own law firm. You could add this detail to your bio or onto your about us section on your firm’s website.
- Firm’s Culture.
Find a way to incorporate your firm’s culture on your website and social media. Consider your passions outside of our law firm. What kind of nonprofits or charities do you care about? This information could be added to about us or your bio on your firm’s page. Share the kind of volunteering or donating you or your firm does in your community.
Photo Credit: Pattanaphong Khaunkaew